To optimize your performance on Affise and get traffic of higher quality, use a set of anti-fraud tools. These tools allow you to get real conversions and increase your earnings.
The tools decline all the postbacks and conversions that don't suit your settings.
Secure postback code
The secure postback code option is a tool you can use to protect your conversions from fraud.
The option exists on three levels: platform, advertiser, and offer.
In Settings > Security, you can generate the code and ignore it, if necessary. The code applies to all offers and all advertisers.
In Advertisers > a certain advertiser, you can generate a secure postback code for all offers of a particular advertiser.
In Offers > a certain advertiser > Postbacks, you can generate a secure postback code for a chosen offer.
⚠️ Don't forget to save the secure code you generated by clicking the Save button.
🔎 If you set this option on all three levels, then all enabled levels work. There's no priority at all.
When you generated a code, you should add the &secure parameter with the generated code to the Affise postback and share the postback with your advertiser.
When you use a secure code, you get a postback with the same code placed in the system. Fraudulent conversions can be generated based on the same click ID or by other means via sending postbacks. If your advertiser decides to send you a postback for conversions without a secure code, the Affise system does not register this postback.
Click session lifespan
You can manage the lifespan between a click or impression and conversion on Affise. With this option, you can manage the time upon which the system registers the conversion based on a click or impression. This means you protect yourself from fraud conversions that the system can register based on "old" clicks and impressions.
The option is located in Offers > a certain offer > Tracking.
where:
Click&impression Session Lifespan: you can set a period when the system allows the conversion for a click or impression. By default: one year.
Minimal click&impression session lifespan: you can set a minimum period when the system allows the conversion for a click or impression. By default: zero sec.
⚠️ For impressions, the maximum attribution window is seven days. If you set the periods of more than seven days, the system applies them only for clicks.
⚠️ Since clicks are stored for three months, postbacks on conversions will only be accepted for clicks no older than three months, even if the Click session lifespan is set to a longer period.
However, there is an exception. The conversion acceptance period based on the Click session lifespan works only if there was a previous conversion with a different goal or action_id for the "old" click. In that case, the system doesn’t consider that the click is "old" but checks if the click creation date matches the Click session lifespan.
You can check the result of the tool work in Statistics > Fraud report.
Restrictions by IP addresses
Restrictions by IP addresses allow you to decline conversions made from not unique IPs. Many conversions made from the same IP address can be fraudulent.
The options are located in Offers > a certain offer > Postbacks.
where:
Unique IP only: it is possible to accept conversions made only from unique IPs. The system detects the conversion IP as duplicated if there was a conversion with the same IP for this offer for the whole period of offer existence.
Reject not unique IP: you can decline conversion with not unique IP. It does not affect conversions with the same IP but different goal values.
You can check the result of the tool work in Statistics > Fraud report.
Hold period
Even if the system successfully registered the conversions, you can take time and put your payment decision on hold. The Hold period option allows you to set the period your conversions are in the hold status. This means you can decline conversions that seem fraudulent.
The option is located in Offers > a certain offer > Postbacks.
Hold period: you can define the number of days or hours after which the system release the conversions for payment. Conversions registered under the offer hold period get the Hold status and the system approves them automatically once the period is over.
⚠️ Max. period of days used for hold is 60.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].