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Declined conversions: solutions
Declined conversions: solutions
Daria Mamchenkova avatar
Written by Daria Mamchenkova
Updated over a week ago

There are different reasons why a conversion might get the Declined status. This article describes what you can do in such cases.

Before you begin

Declined conversions

You can find the conversion status in Statistics > Conversions > Status column.

Payments not found

The system declined a conversion because it did not meet the offer payouts settings:

  • country

  • city

  • device

  • OS

  • sub value

  • goal value

Solution 1: compare values of the conversion and values set up in the offer to understand which ones are not matched. Change the offer settings on the Payouts tab, so that the conversion can match the offer payouts settings.

Solution 2: set the same targeting restrictions (geo, device, and OS) in the offer. The system will accept clicks and conversions with these parameters only.

🔎 The Payouts and Revenue columns in Statistics are empty only in such a case. In other cases, the conversion has money in the correspondent columns.

Rejected by a Manager

One of the platform’s users declined the conversion. Check details in the User Activity logs by filtering information with the "Conversion edit" type of logs.

Solution: change the postback status in the offer settings.

Cap is reached

The system declined the conversion because the registered number of clicks, conversions, or impressions exceeds the value set in the cap in the offer.

Solution 1: change the cap period so that the conversion can match the offer cap settings.

Solution 2: select the Overcap checkbox. The only case a conversion can get the Declined status is when it's for the click made before the Overcap checkbox activation.

Solution 3: select the Default overcap checkbox.

⚠️ This functionality is aimed at reducing the number of fraud conversions. Pay attention to conversions that received the Declined status for such a reason.

Click&Impression session lifespan is expired

The period you specified in the Click&Impression session lifespan field of the offer expired. To find the settings, go to Offers > a certain offer > Tracking:

Solution: change the Click/impression session lifespan setting in the offer, so that the conversion can match the offer settings.

🔎 This option works for impressions if you use the view-through attribution.

⚠️ This functionality is aimed at reducing the number of fraud conversions. Pay attention to conversions that received the Declined status for such a reason.

Minimal click&impression session lifespan is not reached

The period you specified in the Minimal click&impression session lifespan field of the offer is not reached yet. To find the settings, go to Offers > a certain offer > Tracking:

Solution: change the Minimal click/impression session lifespan setting in the offer, so that the conversion can match the offer settings.

🔎 This option works for impressions if you use the view-through attribution.

⚠️ This functionality is aimed at reducing the number of fraud conversions. Pay attention to conversions that received the Declined status for such a reason.

Declined via advertiser’s postback

An advertiser passed the Declined conversion status via a postback with the help of the status=3 parameter.

Solution: check the integration with the advertiser and find out the reason why the advertiser passed the Declined status. To change the conversion status, use one of the options described here.

IP duplicate

The system rejects the conversions with not unique IP, as the Unique IP only and the Reject not unique IP checkboxes are ON in the offer settings (Postbacks > Reject not unique IP).

⚠️ It does not affect conversions with the same IPs, but different goals.

Solution: change the Unique IP only and the Reject not unique IP checkboxes to OFF, so that the conversion with not unique IP can match the offer settings.

⚠️ This functionality is aimed at reducing the number of fraud conversions. Pay attention to conversions that received the Declined status for such a reason.

Partner is disabled

This error means the conversion came for an affiliate who was disabled from the offer before the system registered a postback for the conversion.

Solution: enable the affiliate to the offer to get traffic.

Partner is banned

The error means that the conversion came for an affiliate whose status was changed to Banned. Conversions for a banned partner will come in the Declined status with a comment "partner is banned".

Solution: unban the affiliate by changing the status in Affiliates > Affiliate Management > Edit page. 🔎 Read more about affiliate statuses here.

Rejected by import

The error means that the conversion was declined via import.

Solution: when importing conversions, write any status except Declined (Approved - 1, Pending - 2, Hold - 5). 🔎 Read more about conversions statuses here.

Promo code is expired

The system declines the conversion because the affiliate used the promo code, which is already expired.

Solution: the affiliate should not use the expired promo code so that the system accepts this conversion.

Promo code is not available

The error means that the promo code was deleted from the system.

Solution: the affiliate should not use the deleted promo code so that the system accepts this conversion.

Declined by Fraud detection plugins

Fraud detection plugin you use declined the conversion. The comments may differ depending on the plugin and rejection reason.

Solution: disable the 24metrics or any other plugin you use, or change the blocking settings there. 🔎 Read more about Advanced anti-fraud by 24Metrics.

⚠️ This functionality is aimed at reducing the number of fraud conversions. Pay attention to conversions that received the Declined status for such a reason.


Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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