There are different reasons why a conversion might get the Declined status. This article describes what you can do in such cases.
Before you begin
Declined conversions
You can find the conversion status in Statistics > Conversions > Status column.
Payments not found
The system declined a conversion because it did not meet the offer’s payouts settings:
country
city
device
OS
sub value
goal value
Solution 1: compare values of the conversion and values set up in the offer to understand which ones are not matched. Change the offer’s settings on the Payouts tab, so that the conversion can match the offer’s payouts settings. Read more about Payouts here.
Solution 2: set the same targeting restrictions (geo, device and OS) in the offer. The system will accept clicks and conversions with these parameters only. Read more about Targeting here.
🔎 The Payouts and Revenue columns in Statistics are empty only in such a case. In other cases, the conversion has money in the correspondent columns.
Rejected by a Manager
One of the platform’s users declined the conversion. Check details in the User Activity logs by filtering information with the 'Conversion edit' type of logs.
Solution: change the postback status in the offer's settings.
Cap is reached
The system declined a conversion because the registered number of clicks, conversions or impressions exceeds the value set in the cap in the offer.
Solution 1: change the cap period so that the conversion can match the offer’s cap settings. Read more about cap settings here.
Solution 2: select the Overcap checkbox. The only case a conversion can get the Declined status is when it's for the click made before the Overcap checkbox activation. Read more about this feature here.
Solution 3: select the Default overcap checkbox. Read more about this feature here.
⚠️ This functionality is aimed at reducing the number of fraud conversions. Pay attention to conversions that received the Declined status for such a reason.
Click&Impression session lifespan is expired
The period you specified in the Click&Impression session lifespan field of the offer expired. To find the settings, go to Offers > a certain offer > Tracking:
Solution: change the Click/impression session lifespan setting in the offer, so that the conversion can match the offer’s settings. Read more about this feature here.
🔎 This option works for impressions if you use the view-through attribution.
⚠️ This functionality is aimed at reducing the number of fraud conversions. Pay attention to conversions that received the Declined status for such a reason.
Minimal click&impression session lifespan is not reached
The period you specified in the Minimal click&impression session lifespan field of the offer is not reached yet. To find the settings, go to Offers > a certain offer > Tracking:
Solution: change the Minimal click/impression session lifespan setting in the offer, so that the conversion can match the offer’s settings. Read more about this feature here.
🔎 This option works for impressions if you use the view-through attribution.
⚠️ This functionality is aimed at reducing the number of fraud conversions. Pay attention to conversions that received the Declined status for such a reason.
Declined via advertiser’s postback
An advertiser passed declined conversion status via a postback with the help of the status=3 parameter.
🔎 There are five conversions’ statuses:
1: action is Approved (paid by the advertiser).
2: action is Pending (decision is in process, request status later).
3: action is Declined (not paid by the advertiser).
4: requested action Does not exist (the system didn't register the requested ID on the advertiser's side).
5: action is approved and put on Hold (the advertiser will pay in a certain amount of time).
Read more about conversions statuses here.
Solution: the advertiser should pass the postback with any other status.
IP duplicate
The system rejects the conversions with not unique IP, as the Unique IP only and Reject not unique IP checkboxes are ON in the offer’s settings (Postbacks > Reject not unique IP).
⚠️ It does not affect conversions with the same IPs, but different goals.
Solution: change the Unique IP only and Reject not unique IP checkboxes to OFF, so that the conversion with not unique IP can match the offer’s settings.
⚠️ This functionality is aimed at reducing the number of fraud conversions. Pay attention to conversions that received the Declined status for such a reason.
Partner is disabled
This error means conversion came for an affiliate who was disabled from the offer before the system registered a postback for the conversion.
Solution: enable the affiliate to the offer to get traffic.
Partner is banned
The error means that conversion came for an affiliate whose status was changed to Banned. Conversions for a banned partner will come in the Declined status with a comment 'partner is banned'.
Solution: unban the affiliate by changing the status in Affiliates > Affiliate Management > Edit page. Read more about affiliate statuses here.
Declined by Fraud detection plugins
Fraud detection plugin you use declined the conversion. The comments may differ depending on the plugin and rejection reason.
Solution: disable the 24metrics or any other plugin you use, or change the blocking settings there. Read more about Advanced anti-fraud by 24Metrics.
⚠️ This functionality is aimed at reducing the number of fraud conversions. Pay attention to conversions that received the Declined status for such a reason.
📃 Related topics
Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].