If you want to target a specific audience, you need to set conditions for the advertising campaign. You can set a general targeting group for all affiliates and a personal targeting group for a specific affiliate.
General targeting settings
General
In the General section, you can find the following fields:
Countries: set the countries from which you allow to accept traffic. If you want to exclude specific countries, use the Exclude button. If a click doesn't comply with the offer targeting GEO, it goes to the trafficback or preview URLs (read more about Trafficback).
⚠️ If you set both local trafficback URL and preview URL, a click goes to local trafficback URL. It has priority over preview URL.
🔎 In the Country field, you can select not just counries, but entire regions (Baltics, CIS, CS, DACH, BF, Latam, Nordics, IUK, Australasia).
You can also add countries' array in the ISO alpha-2 format. Enter the country's ISO codes separated by commas in the country field, and click Enter:
Regions: set specific regions from which you allow to accept traffic. If you want to exclude specific regions, use the Exclude button.
Cities: set specific cities for the chosen countries from which you allow to accept traffic. If you want to exclude specific cities, use the Exclude button.
Connection type: choose between Wi-Fi/Cellular connection type to filter incoming traffic. If a click doesn't comply with the offer connection type, it goes to the trafficback or preview URLs.
OS: filter incoming traffic based on OS targeting. If the click doesn't comply with the OS setting, it goes to the trafficback or preview URLs.
Click-level Anti-fraud: read about the feature here.
Advanced
In the Advanced section, you can find the following fields:
Mobile carriers: set the carrier from which you allow to accept traffic. If a click doesn't comply with the mobile carrier, it goes to the trafficback or preview URLs.
Devices: set the devices from which you allow to accept traffic. If a click doesn't comply with the mobile devices, it goes to the trafficback or preview URLs.
Device brands: set the brands which supply people with goods (Apple, Huawei, etc.).
Browsers: set the browser from which you allow to accept traffic. If a click doesn't comply with the browser setting, it goes to the trafficback or preview URLs.
IP/IP range: select IP range or single IPs from which you allow to accept traffic. Affise supports three formats: IP, startIP - endIP, IP/mask. If you want to exclude specific IPs, use the Exclude button.
ZIP/Postal code: select ZIP/Postal code from which you allow to accept traffic. If you want to exclude specific codes, use the Exclude button.
Additional Tracking URL: read about the feature here.
Subs
In the Subs section, you can find the following fields:
Allowed sub accounts: block/whitelist some of sub1 - sub8 values which you get from affiliate's offer tracking URL.
Sub1 and Sub2 restrictions: the system sends traffic falling under the condition of any pair of sub1 & sub2 to Trafficback (read more about Trafficback).
Block traffic is empty: block traffic if the chosen sub account is empty. If the affiliate's tracking URL has a missing sub account parameter, the system redirects a click to the Local Trafficback URL.
Sub Value To Overwrite: you can choose which sub macro to overwrite in the offer and enter the list of desirable sub values.
Override Affiliate sub values: you need to enable the checkbox to work with the sub account input.
⚠️ Keep in mind the following peculiarities:
You can add up to eight sub account blocks.
The following digits, letters and symbols are allowed for input: 0-9, a-z, A-Z, -,._{}+=/:~
The system allows you to enter up to 10240 symbols and up to 1000 lines in this field.
You are to write each separate value with a new line.
🔎 Values added to the Sub Value To Overwrite on the Targeting groups tab have the priority over the values added to the Sub Value To Overwrite field at the Offer > Tracking.
Read more about sub accounts here.
Personal targeting settings
To set specific targeting restrictions for one of your affiliates, you can create a personal targeting group for the chosen affiliate.
The setup of a personal targeting group is the same as for general targeting groups.
Additional settings
In the Advanced section, you can find three additional settings:
Consider personal targeting only option allows you to control the targeting group selection when click comes to Affise. Read about the feature here.
Send hosts only option allows you to send only unique clicks to the Tracking URL of the advertiser, and the advertiser gets only unique users.
⚠️ If the feature is invalid, it means it's enabled on a higher level (Settings level).
💰 The feature is available only for certain plans. Contact your Affise account manager to get the feature.
Duplicate Clicks Threshold option allows controlling the number of non-unique clicks, which the offer accepts. Read about the feature here.
What to do next
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].