Targeting
Daria Mamchenkova avatar
Written by Daria Mamchenkova
Updated yesterday

If you want to target a specific audience, you need to set conditions for the advertising campaign. You can set a general targeting group for all affiliates and a personal targeting group for a specific affiliate.

General targeting settings

General

In the General section, you can find the following fields:

  • Countries: set the countries from which you allow to accept traffic. If you want to exclude specific countries, use the Exclude button. If a click doesn't comply with the offer targeting GEO, it goes to the trafficback or preview URLs (read more about Trafficback).

⚠️ If you set both local trafficback URL and preview URL, a click goes to local trafficback URL. It has priority over preview URL.

🔎 You can also add countries' array in the ISO alpha-2 format. Enter the country's ISO codes separated by commas in the country field, and click Enter:

  • Regions: set specific regions from which you allow to accept traffic. If you want to exclude specific regions, use the Exclude button.

  • Cities: set specific cities for the chosen countries from which you allow to accept traffic. If you want to exclude specific cities, use the Exclude button.

  • Connection type: choose between Wi-Fi/Cellular connection type to filter incoming traffic. If a click doesn't comply with the offer connection type, it goes to the trafficback or preview URLs.

  • OS: filter incoming traffic based on OS targeting. If the click doesn't comply with the OS setting, it goes to the trafficback or preview URLs.

  • Click-level Anti-fraud: read about the feature here.

Advanced

In the Advanced section, you can find the following fields:

  • Mobile carriers: set the carrier from which you allow to accept traffic. If a click doesn't comply with the mobile carrier, it goes to the trafficback or preview URLs.

  • Devices: set the devices from which you allow to accept traffic. If a click doesn't comply with the mobile devices, it goes to the trafficback or preview URLs.

  • Device brands: set the brands which supply people with goods (Apple, Huawei, etc.).

  • Browsers: set the browser from which you allow to accept traffic. If a click doesn't comply with the browser setting, it goes to the trafficback or preview URLs.

  • IP/IP range: select IP range or single IPs from which you allow to accept traffic. Affise supports three formats: IP, startIP - endIP, IP/mask. If you want to exclude specific IPs, use the Exclude button.

  • ZIP/Postal code: select ZIP/Postal code from which you allow to accept traffic. If you want to exclude specific codes, use the Exclude button.

  • Additional Tracking URL: read about the feature here.

Subs

In the Subs section, you can find the following fields:

  • Allowed sub accounts: block/whitelist some of sub1 - sub8 values which you get from affiliate's offer tracking URL.

  • Sub1 and Sub2 restrictions: the system sends traffic falling under the condition of any pair of sub1 & sub2 to Trafficback (read more about Trafficback).

  • Block traffic is empty: block traffic if the chosen sub account is empty. If the affiliate's tracking URL has a missing sub account parameter, the system redirects a click to the Local Trafficback URL.

  • Sub Value To Overwrite: you can choose which sub macro to overwrite in the offer and enter the list of desirable sub values.

  • Override Affiliate sub values: you need to enable the checkbox to work with the sub account input.

⚠️ Keep in mind the following peculiarities:

  • You can add up to eight sub account blocks.

  • The following digits, letters and symbols are allowed for input: 0-9, a-z, A-Z, -,._{}+=/:~

  • The system allows you to enter up to 10240 symbols and up to 1000 lines in this field.

  • You are to write each separate value with a new line.

🔎 Values added to the Sub Value To Overwrite on the Targeting groups tab have the priority over the values added to the Sub Value To Overwrite field at the Offer > Tracking.

Read more about sub accounts here.

Personal targeting settings

To set specific targeting restrictions for one of your affiliates, you can create a personal targeting group for the chosen affiliate.

The setup of a personal targeting group is the same as for general targeting groups.

Additional settings

In the Advanced section, you can find three additional settings:

  • Consider personal targeting only option allows you to control the targeting group selection when click comes to Affise. Read about the feature here.

  • Send hosts only option allows you to send only unique clicks to the Tracking URL of the advertiser, and the advertiser gets only unique users.

⚠️ If the feature is invalid, it means it's enabled on a higher level (Settings level).

💰 The feature is available only for certain plans. Contact your Affise account manager to get the feature.

  • Duplicate Clicks Threshold option allows controlling the number of non-unique clicks, which the offer accepts. Read about the feature here.

What to do next


Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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