If you want to target a specific audience, you need to set conditions for the advertising campaign. You can set a general targeting group for all affiliates and a personal targeting group for a specific affiliate.
Targeting settings
To find Targeting settings, go to Offers > a certain offer > Targeting:
where:
Targeting group name: the name of the targeting group.
🔎 You can generate a tracking link with the targeting group ID.
If the targeting group is disabled, it is not visible in the Targeting groups dropdown.
Condition: AND/OR.
🔎 If any of the conditions met for the OR targeting group, the system accepts the click.
In case of personal targeting group, apart from the affiliate match, at least one targeting condition should match for the click to be accepted on the personal targeting group.
On/Off: allows you to enable or disable a targeting group.
Affiliates: you can create personal targeting group for the chosen affiliate.
Presets: targeting group preset.
Countries: the countries from which you allow to accept traffic. If a click doesn't comply with the offer targeting GEO, it goes to the trafficback or preview URLs. Read more about Trafficback.
⚠️ If you set both local trafficback URL and preview URL, a click goes to local trafficback URL. It has priority over preview URL.
Cities: specific cities for the chosen countries from which you allow to accept traffic.
Regions: specific regions from which you allow to accept traffic.
Targeting group URLs: read more about targeting group URLs here.
🔎 If you want to exclude a specific entity, use the Exclude checkbox.
Advanced
💰 The feature is available only for certain plans. Contact your Affise account manager to get the feature.
In the Advanced settings section, you can find the following fields:
where:
Click-level Anti-fraud: blocks proxies that are known to be problematic. Read about the feature here.
Block Known Bots: blocks traffic from IPs known to be bots and web spiders.
OS: filter incoming traffic based on OS targeting.
Browser versions: the browser versions from which you allow to accept traffic.
ISP: internet service provider. You can block traffic without ISP by using the corresponding checkbox.
Connection type: connection type (Wi-Fi/Cellular).
Devices:
Type: the devices from which you allow to accept traffic.
Model: the device model from which you allow to accept traffic.
Brand: the brands which supply people with goods (Apple, Huawei, etc.).
Mobile Carriers: the carrier from which you allow to accept traffic.
Referrer: traffic referrer. If you want to block an empty referrer, select the Block empty referrer checkbox.
🔎 You can use the Regexp checkbox (regular expressions) to easily blacklist or whitelist multiple subdomains, http/https versions, or very long referrers.
Thus, using it you can:
specify only the domain (
l.facebook.com)allow all subdomains (
*.facebook.com)take into account paths, parameters (
utm_,fbclid), and hashes (#section)support
fb.com,fb.me,fb.watch,facebook.ly
⚠️ Keep in mind, that the standard regular expression library does not support lookahead and lookbehind (?=, ?!, ?<=, ?<!). As a result, expressions such as ^(?!lm\.facebook\.com) are not valid and will trigger a validation error when you attempt to save the rule.
ZIP/Postal code: ZIP/Postal code from which you allow to accept traffic.
IP/IP range: IP range or single IPs from which you allow to accept traffic. You can block IPv6 traffic by selecting the corresponding checkbox.
🔎 Affise supports three formats: IP, startIP - endIP, IP/mask.
User Agent: user agent. You can restrict known crawlers by using the corresponding checkbox.
🔎 There's the list of bots that will be blocked when the Restrict known crawlers checkbox is selected:
Twitterbot
LinkedInBot
facebookexternalhit/1.1
facebookexternalhit/1.1
facebookcatalog/1.0
Facebot
TikTok/1.0
YahooAdMonitoring/1.0
Pinterest/0.2
Snapchat/1.0
adidxbot/2.0
msnbot-media/1.1
AdsBot-Google
AdsBot-Google-Mobile
Mediapartners-Google
AdsBot-Google-Mobile-Apps
🔎 If you want to exclude a specific entity, use the Exclude checkbox.
Sub Accounts
In the Sub Accounts section, you can find the following fields:
Allowed sub accounts: block/whitelist some of sub1 - sub8 values which you get from affiliate's offer tracking URL.
Sub Restrictions (sub1/sub2): the system sends traffic falling under the condition of any pair of sub1 & sub2 to Trafficback. Read more about Trafficback.
Block traffic if empty: block traffic if the chosen sub account is empty. If the affiliate's tracking URL has a missing sub account parameter, the system redirects a click to the Local Trafficback URL.
Sub value to overwrite: you can choose which sub macro to overwrite in the offer and enter the list of desirable sub values.
⚠️ You are to write each separate value with a new line.
🔎 Values added to the Sub value to overwrite on the Targeting tab have the priority over the values added to the Sub value to overwrite field at the Offer > Tracking & Controls.
Override affiliate sub values: you need to enable the toggle to work with the sub account input.
⚠️ Keep in mind the following peculiarities:
You can add up to eight sub account blocks.
The following digits, letters, and symbols are allowed for input: 0-9, a-z, A-Z, -,._{}+=/:~
The system allows you to enter up to 10240 symbols and up to 1000 lines in this field.
Read more about sub accounts here.
Personal targeting settings
To set specific targeting restrictions for one of your affiliates, you can create a personal targeting group for the chosen affiliate. The setup of a personal targeting group is the same as for general targeting groups.
In the Personal targeting settings section, you can find the following:
Consider personal targeting only: allows you to control the targeting group selection when click comes to Affise. Read about the feature here.
🔎 If there are no personal targeting groups, the Consider personal targeting only toggle is selected, and targeting group ID is passed in the request, it is ignored.
Duplicate clicks threshold: allows controlling the number of non-unique clicks, which the offer accepts. Read about the feature here.
What to do next
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].