Trafficback reasons

Below you can find the reasons for sending traffic to trafficback, that are displayed in Statistics > Trafficback.

Reason	What it means
Invalid offer	offer_id which was sent via the Affise tracking link is of an invalid format. Example: `https://rocketcompany.g2afse.com/click?pid=2&offer_id=kittycat`
Invalid affiliate	pid which was sent via the Affise tracking link is of an invalid format. Example: `https://rockecompany.g2afse.com/click?pid=jonsnow14&offer_id=2`
Unknown offer	The click was sent to offer_id which has never existed on Affise or was deleted. Example: `https://rocketcompany.g2afse.com/click?pid=2&offer_id=5`
Unknown affiliate	The click was sent to pid which has never existed on Affise or was deleted. Example: `https://rocketcompany.g2afse.com/click?pid=2900&offer_id=5`
Unknown advertiser	The click was sent for the offer of the advertiser, who was deleted from the system.
Inactive affiliate	The click was sent by the affiliate, who has the status other than Active in the Affise system.
Inactive offer	The click was sent for the offer, which has a status different from Active. Also, this reason is shown when both an offer and an affiliate are not active.
Disabled affiliate	The click was sent by the affiliate who does not have access to the offer, or who was disabled.
Overcap	The click was sent to trafficback because the cap was reached and the overcap option is enabled.
Non-unique click	The click was sent to trafficback because the Send hosts only option is enabled. When it is enabled, only hosts are sent to the main tracking URL.
Duplicate Clicks Threshold	The click has been sent to trafficback because the Duplicate Clicks Threshold option is enabled.
Mistargeting*	The click was sent and it does not match the targeting restrictions of the offer, or there were no suitable targeting groups or traffic is blocked by the enabled Click-level Anti-fraud checkbox in the offer settings.
Undefined	You can see this reason in Advertisers/Offers/Affiliates slices of the Statistics. The reason marks the traffic, which: came for an advertiser/offer/affiliate, that you deleted from the system. came for an advertiser/offer/affiliate, that does not exist in the system. For example, your affiliate uses an offer ID of a format other than what Affise requires.
Unknown trafficback	The click is sent via the tracking URL for the Google Ads integration when the defined redirection URL is changed in the tracking URL which should not be done.

* Possible mistargeting reasons are:

Mistargeting: Click-level Anti-fraud
Mistargeting: IP
Mistargeting: Sub1 & sub2
Mistargeting: Sub
Mistargeting: Sub is empty
Mistargeting: Mobile carriers
Mistargeting: Brands
Mistargeting: Browsers
Mistargeting: OS
Mistargeting: Connection type
Mistargeting: Devices
Mistargeting: Cities
Mistargeting: Regions
Mistargeting: Country

It is a priority list. If a click didn't meet several elements of a targeting group, it is not recorded for several reasons. Instead, the reason is shown according to this list.

Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

Trafficback

Set up a trafficback URL

Probabilistic attribution for a long chain of redirects

Mistargeting as the reason of trafficback: solutions

Trafficback reasons: solutions