Trafficback reasons
Below you can find the reasons for sending traffic to trafficback, that are displayed in Statistics > Trafficback.
Reason | What it means |
Invalid offer | offer_id which was sent via the Affise tracking link is of an invalid format. |
Invalid affiliate | pid which was sent via the Affise tracking link is of an invalid format. |
Unknown offer | The click was sent to offer_id which has never existed on Affise or was deleted. Example: |
Unknown affiliate | The click was sent to pid which has never existed on Affise or was deleted. Example: |
Unknown advertiser | The click was sent for the offer of the advertiser, who was deleted from the system. |
Inactive affiliate | The click was sent by the affiliate, who has the status other than Active in the Affise system. |
Inactive offer | The click was sent for the offer, which has a status different from Active. Also, this reason is shown when both an offer and an affiliate are not active. |
Disabled affiliate | The click was sent by the affiliate who does not have access to the offer, or who was disabled. |
Overcap | The click was sent to trafficback because the cap was reached and the overcap option is enabled. |
Non-unique clicks | The click was sent to trafficback because the Send hosts only option is enabled. When it is enabled, only hosts are sent to the main tracking URL. |
Duplicate Clicks Threshold | The click has been sent to trafficback because the Duplicate Clicks Threshold option is enabled. |
Mistargeting* | The click was sent and it does not match the targeting restrictions of the offer, or there were no suitable targeting groups or traffic is blocked by the enabled Click-level Anti-fraud checkbox in the offer settings. |
Undefined | You can see this reason in Advertisers/Offers/Affiliates slices of the Statistics. The reason marks the traffic, which:
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* Possible mistargeting reasons are:
Mistargeting: Click-level Anti-fraud
Mistargeting: IP
Mistargeting: Sub1 & sub2
Mistargeting: Sub
Mistargeting: Sub is empty
Mistargeting: Mobile carriers
Mistargeting: Brands
Mistargeting: Browsers
Mistargeting: OS
Mistargeting: Connection type
Mistargeting: Devices
Mistargeting: Cities
Mistargeting: Regions
Mistargeting: Country
It is a priority list. If a click didn't meet several elements of a targeting group, it is not recorded for several reasons. Instead, the reason is shown according to this list.
π Related topics
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].