Trafficback URL
Trafficback URL (Fallback, Redirect URL) is commonly used to monetize the remnant and non-targeted traffic.
If the system cannot accept your traffic for different reasons, it can redirect the user to the link specified as the Trafficback URL. As a result, you do not lose traffic and can monetize remnant traffic on other projects of the affiliate program or third-party resources.
When you set up trafficback, you can use the following links as the trafficback URL:
Affise tracking link. It's possible to redirect remnant traffic to other offers to monetize it.
Affise Smartlink. It's possible to redirect remnant traffic via Smartlink to other offers to monetize it.
Third-party link. It can be any link.
Disabled page URL.
Trafficback types and priority
On Affise, you can set up Local (offer level) and Global (platform level) Trafficback.
There are several schemes of trafficback work based on settings. Generally, the system can redirect remnant and non-targeted traffic to:
Local Trafficback/Trafficback URL (you can set it up in Offers > a certain offer > Tracking & Controls).
Global Trafficback (you can set it up in Settings > Settings > Tracking and Trafficback > Global Trafficback URL).
🔎 Enable the Use for disabled offers checkbox to use the Global trafficback URL instead of the Local one when an offer is suspended, stopped, or disabled for an affiliate.
Affiliate Trafficback URL (you can set it up in Affiliates > Add & Manage > a certain affiliate > General).
Advertiser Trafficback URL (you can set it up in Advertisers > Add & Manage > a certain advertiser > Additional).
Disabled page. If you want to send traffic to the Disabled page, you need to write /disabled.html.
The system selects a Trafficback URL based on the following priority order:
Affiliate Trafficback URL > Local (Offer-level) Trafficback URL > Advertiser Trafficback URL > Global Trafficback URL > Disabled page
The system uses the first available URL in this order.
🔎 For example:
If both Affiliate and Local Trafficback URLs are configured, the system uses the Affiliate Trafficback URL.
If the Affiliate Trafficback URL is not configured, but both Local and Advertiser Trafficback URLs are configured, the system uses the Local Trafficback URL.
If no Affiliate, Local, or Advertiser Trafficback URLs are configured, the system uses the Global Trafficback URL.
💰 Affiliate Trafficback URL and Advertiser Trafficback URL are available by request. Contact your Affise account manager to get the feature.
The system redirects traffic to trafficback when:
Traffic is not valid by OS/GEO/DEVICE targeting in your offer (including cases when you use the Smartlink).
Traffic didn't find a suitable targeting group (including cases when you use the Smartlink).
The activated Click-level antifraud checkbox in the offer settings blocked traffic.
When the offer cap is reached and the Overcap option is on.
The offer status is not Active.
The affiliate is Disabled from the offer.
The advertiser is Disabled for the affiliate.
The traffic always goes to the Disabled page in the following cases:
Invalid offer_id or pid in the Affise tracking URL.
Advertiser/affiliate/offer is not found/is deleted/not existent.
Affiliate is not active/on moderation/banned
There is no link set up as the Local Trafficback, and Global Trafficback.
🔎 The only case when the preview page participates in the traffic distribution is in the case of the duplicate clicks threshold feature.
Statistics on trafficback
⚠️ You need the following permissions to work with the detailed trafficback statistics: Statistics > Trafficback stats > Read
All users can see the Trafficback column with the number of clicks under their level of access to the data. For example, an Affiliate manager sees only the clicks sent to trafficback of their affiliates.
Trafficback statistics column is located in Statistics > Custom/Daily/Weekly/ Monthly/Advertisers/Account Managers/Affiliates Managers/Affiliates/ Offers/Countries.
⚠️ The Trafficback column disappears if you use the filter by Smartlink and choose a certain Smartlink.
In the Trafficback column, there is a number of all clicks sent to trafficback due to a particular reason.
Once you click the number of clicks, the system moves you to the detailed statistics. There you can see the reason for sending the traffic to trafficback, and the number of clicks that were sent to trafficback due to this/these reason(-s).
What to do next
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].