Before you begin
Statistics
You can check the results of anti-fraud tools work in Statistics > Fraud report. There are two slices:
Common
Advanced: Fraud probability
Common
The slice shows the total data on declined conversions regardless of what declined them: Affise or 24metrics. You see this slice even if you don't use Advanced Anti-fraud.
The slice has the following filters:
Date range: the date range within which you want to see statistics.
Timezone: the timezone according to which you want to see statistics.
Offers: offers for which you want to see statistics.
Advertisers: advertisers for who you want to see statistics.
Affiliates: affiliates for who you want to see statistics.
The statistics table contains the following columns:
Total:
Clicks: the total number of clicks.
Conversions: the total number of conversions.
CR: the CR % calculated for conversions of all statuses, regardless of whether they are fraudulent or not.
Declined conversions:
Total declined: the total number of conversions declined by the anti-fraud tools that you use.
Wrong lifespan: the number of conversions declined by either Click session lifespan or Minimal click session lifespan, or both.
IP duplicate: the number of conversions declined by the Reject not unique IP option.
Advanced anti-fraud: the number of conversions declined by Advanced anti-fraud.
⚠️ If you don't use Advanced Anti-fraud, this column is absent from the statistics.
You can group data by:
Advertisers
Offers
Affiliates
Combinations of all three values
A string with a certain name of the affiliate/offer/advertiser shows fraud traffic.
The OTHER string shows data on non-fraud traffic.
Advanced: Fraud probability
The slice shows data on 24metrics analysis. You see data in this slice only if you use Advanced Anti-fraud.
The slice has the following filters:
Date range: the date range within which you want to see statistics.
Timezone: the timezone according to which you want to see statistics.
Offers: offers for who you want to see statistics.
Advertisers: advertisers for who you want to see statistics.
Affiliates: affiliates for who you want to see statistics.
The statistics table contains the following columns:
Total:
Clicks: the total number of clicks.
Conversions: the total number of conversions.
CR: the CR % calculated for conversions of all statuses, regardless of whether they are fraudulent or not.
Advanced Anti-fraud by 24 metrics:
Analyzed: the number of conversions analyzed by Advanced Anti-fraud.
Marked: the number of analyzed conversions marked as fraud.
Declined: the number of conversions declined by Advanced Anti-fraud.
Fraud probability:
High risk: the number of conversions with high fraud risk.
Medium risk: the number of conversions with medium fraud risk.
Low risk: the number of conversions with low fraud risk.
No risk: the number of conversions with no fraud risk.
You can group data by:
Advertisers
Offers
Affiliates
Combinations of all three values
A string with a certain name of the affiliate/offer/advertiser shows data if there is at least one analyzed conversion (regardless of whether the system considers it fraudulent or not).
The OTHER string shows data if there are no conversions at all.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].