In the Advertisers section, select Advertisers management.

Click the New advertiser button.

Fill all the fields on your own. See the list of all fields.

Click Save.

In the Company field, enter your advertiser's name or the company name.

Optional. To the right of the Secure postback code field, click the Generate code button. If you generate the password, advertiser postbacks without this password are zero-filled and not counted.

Optional. In the Contact person field, enter your advertiser contact person.

Optional. In the IM/Skype field, enter your advertiser IM/Skype.

Optional. In the Manager field, assign a manager to your advertiser by using the drop-down list.

Optional. In the Site field, enter your advertiser site.

Optional. In the Email field, enter your advertiser email. It is used to send the credentials to your advertiser.

⚠️ Avoid using the user's e-mail in advertiser's profile settings.

Optional. In the Address 1, Address 2, City, Country, Zip code, VAT code, enter your advertiser company address.

Optional. In the Tag field, add tags to group your advertisers.

⚠️ Allowed symbols: a-z, A-z, 0-9, from 2 to 32 symbols overall. All advertisers can have up to 300 unique tags. You can't add two same tags for one advertiser. But you can add the same tag for the advertiser and the offer, or the advertiser and the affiliate.

Optional. In the Note field, enter your notes.

Optional. In the Allowed IPs field, enter the allowed IP for the postback from the advertiser. Add several IPs by using a comma, or add IP range by using a hyphen. Click the Add Appsflyer's server IPs button to add all IPs of this platform if needed.

Optional. In the Allowed sub-account 1, Allowed sub-account 2, enter sub-accounts to whitelist them. Write one or more values delimited by a comma for the filter sub-account. To block sub-accounts, select the Block checkbox to the right of the field.

⚠️ Allowed symbols: a-z0-9,._-{}+=/:~

Optional. Select the Consider personal targeting only checkbox to allow checking only personal targeting groups. See information about Targeting group selection.

Optional. Select the Send hosts only checkbox if you want to send only unique clicks to the advertiser's tracking URL. In this case, the advertiser gets only unique clicks.

⚠️ If the feature is invalid, it means it's enabled on a higher level (Settings level).

💰 The feature is available only for certain plans. Contact your Affise account manager to get the feature.

Optional. Select the Forbid the affiliates from changing the postback status (for all the offers of this advertiser) checkbox to forbid the affiliates from changing the postback status for all the offers of this particular advertiser.

Optional. Select the Subaccounts encryption checkbox if you want to encode real sub-account values. In the Advertiser profile, the system depicts them as unclear values. You can view encrypted values in the following slices of Statistics: Custom, Conversions, detailed statistics on clicks.

💰 The feature is available only for certain plans. Contact your Affise account manager to get the feature.

Optional. Select the Hide conversion's status for advertiser checkbox to hide conversion's status in the Statistics in the Advertiser's profile. They don't see general Statistics per conversions' statuses.

Click Save.