Affise <-> Google Tag Manager
Natalya Yefimenko avatar
Written by Natalya Yefimenko
Updated over a week ago

Before you begin

The integration with Google Tag Manager (GTM) allows you to track conversions by adding a pixel code to a container tag. There's no need to implement the code directly to the advertiser's landing page and modify the source code. Instead, you can manage it in a GTM container and place only a container code to the website.

GTM containers

A GTM container is a space that you create to hold your tags, triggers, and variables.

  • Tags: contain your pixels from the tracking platform and allow monitoring traffic.

  • Triggers: rules that make a code in a tag fire when a user does some action on the website, for example, clicks the button or views a page. So, a trigger is associated with a particular event.

  • Variables: data that you collect and pass via the tags. This is where the data changes happen. Variables apply to both tags and triggers:

    • Variables in tags: used to capture dynamic values. This is where you can add macros to collect the needed data, for example, click ID, transaction ID, etc.

    • Variables in triggers: used to define filters that specify when a particular tag should fire. For example, a trigger should be fired when the url variable contains ''''.

Set up a GTM tag as a postback

  1. On Affise, set up a new offer, and use an advertiser's website as the tracking URL.

  2. Take a pixel (iFrame, JavaScript, or Image pixel) from the offer on the Postbacks tab.

    Screen Recording 2023-03-21 at PM

  3. In your GTM account, set up a new container or edit an existing one, and add a new tag.

    Screen Recording 2023-03-21 at PM

  4. Name your tag.

    Google Tag Manager - Google Chrome 2023-03-21 at 5.56.29 PM

  5. Edit tag configuration and select Custom to add an Affise pixel:

    • Custom HTML is for JavaScript and iFrame pixels.

    • Custom Image is for Image pixels.

    Screen Recording 2023-03-21 at PM

  6. Set up triggers or rules to fire a tag.

    Google Tag Manager - Google Chrome 2023-03-22 at 11.14.05 AM

  7. Set up variables to pass custom values from your advertiser to Affise.

    Google Tag Manager - Google Chrome 2023-03-22 at 11.14.42 AM

  8. Once your container is ready, submit the changes and publish it.

๐Ÿ”Ž Read more about Google Tag Manager here.

Pass conversions to an affiliate

Once the integration with your advertiser is ready, you can pass conversion info to an affiliate either via a pixel or postback. ๐Ÿ”Ž Read more here.

  • Follow the guide to set up pixel integration with your affiliate.

  • Follow the guide to set up postback integration with your affiliate.

Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected], or address the GTM community.

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