Before you begin
Before you start setting up the integration, you need to create an offer and affiliate for this integration to be able to use dedicated Affise tracking link.
Affise <-> Zapier <-> Google Ads integration
Affise <-> Google Ads integration allows getting conversions on the Affise end. This does not automatically send conversoins back to Google Ads.
To automate sending conversions from Affise back to Google Ads, you can use Zapier as an in-between tool. This is an extension of Affise <-> Google Ads integration.
The integration works the following way:
You need to pass Google click ID to Affise. This is crucial for passing conversion info based on click ID back to Google Ads.
Then, you connect Zapier as a data source to automatically import conversions based on Google click ID later.
You can use Zapier webhook as an affiliate postback on Affise. This helps pass conversions from Affise to Zapier.
Once a postback comes to Affise, Zapier webhook fires, and conversion info passes to Google Ads.
Google Ads settings
Pass Google click ID to Affise
On Affise, copy the tracking link for Google Ads from your offer preview page.
🔎 If the Google Ads checkbox is not displayed, the Allow Google Transparency tracking for Google Ads setting in Offer > Tracking is not enabled. Enable it to make the Google Ads checkbox available.
2. Insert the link into your Google Ads campaign.
⚠️ Pass {gclid} via sub1-sub8 parameters.
Set up data source for conversion actions
In Tools > Data manager, select Zapier as a data source and connect it.
In Goals > Summary, select Create conversion action.
Select the needed conversion type and add Zapier as a data source.
Zapier settings
⚠️To use automation in Zapier, you need a premium subscription.
Connect Zapier to Affise
In your Zapier account, click Create Zap > Webhooks by Zapier.
In the Event drop-down, select Catch Hook.
Continue setting up to get Your webhook URL. Copy the URL.
On Affise, add the webhook URL as an affiliate postback on the offer edit page.
Pass the gclid and timestamp parameters. Test the postback.
Postback example:
https://hooks.zapier.com/hooks/catch/13082628/bqsbusk/?gclid={sub1}×tamp={timestamp}
Test trigger. Below you see a successful test result.
Connect Zapier to Google Ads
Create a delay of 24 hours.
Google Ads requires a 24-hour delay for offline conversion data.
Select Google Ads as an app, and Send offline conversion as an event.
Connect your Google Ads account.
Set up and test action.
As a result, you see conversions from Affise in your Google Ads statistics.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].