Before you begin
Types of payouts
Payouts are money, paid to your affiliates for impressions, clicks, or conversions. On Affise, you can choose among five types of payouts for all three types of data.
Each type supposes its own way of calculation of money, that's why it is crucial to understand, which type suits your needs, and how exactly the system calculates it. Some of types supposes using additional parameters on Affise postback, as well as additional skills of using Affise Statistics.
💰 CPC and CPM types of payments are available for clients of the Scale and Custom plans.
CPA (fixed)
CPA = cost per action. It supposes a fixed rate in pure currency. On Affise, you need to indicate a fixed amount of money, both for revenue and payouts.
Way of calculation: a conversion has same numbers (as the revenue and the payout), which you indicated in the offer.
Additional working with the postback link: not required.
Additional skills in Statistics: not required.
CPS (percent)
CPS = cost per sale (revshare model). It supposes a percent rate. On Affise, you need to indicate a number, which means the procent both for revenue and payouts per one conversion.
Way of calculation: the advertiser should send you the whole sum of money. Then the system calculates percent for both revenue and payouts from the sum of money sent by the advertiser.
Additional working with the postback link: you need to add the sum parameter to the Affise postback link, where the advertiser should pass the whole sum of money.
Additional skills in Statistics: the whole sum of money sent by the advertiser in the sum parameter is depicted as afprice in Statistics. It is 100% of money. Numbers you see in the Revenue and Payouts columns are calculated fixed sum of money according to the percent you set up in the offer.
An example: you set up 20% for Revenue and 60% for Payouts in the offer. The advertiser sent you 150$ as afprice. In Statistics, you will see 30$ as Revenue (20% of 150$) and 90$ as Payouts (60% of 150$).
RPS/CPA (mixed)
RPS/CPA = revenue per sale (revshare model)/cost per action. It supposes a mix of a percent and a fixed models. On Affise, you need to indicate a percent for revenue, and a fixed amount of money for payouts per one conversion.
Additional working with the postback link: you need to add the sum parameter to the Affise postback link, where the advertiser should pass the whole sum of money.
Additional skills in Statistics: the whole sum of money sent by the advertiser in the sum parameter is depicted as afprice in Statistics. It is 100% of money. Numbers you see in the Revenue column are calculated fixed sum of money according to the percent you set up in the offer.
An example: you set up 30% for Revenue and 30$ for Payouts in the offer. The advertiser sent you 150$ as afprice. In Statistics, you will see 45$ as Revenue (20% of 150$) and 30$ as Payouts.
CPC
CPC = cost per click. It supposes a fixed rate in pure currency. On Affise, you need to indicate a fixed amount of money per one click, both for revenue and payouts.
🔎 You can select what the advertiser will pay for: clicks or hosts. Go to Settings > the Settings > Tracking and Trafficback.
Way of calculation:
The click comes.
The system checks all the reasons for sending it to the trafficback, including targeting groups and the Send hosts only flag.
The system checks settings in the CPC is based on field.
The system checks all the payouts in the offer.
If there is no appropriate payout, the click/host will be registered, but unpaid.
If there is at least one appropriate payout, the click/host will be registered, and the cost will be assigned to it.
Additional working with the postback link: not required.
Additional skills in Statistics: in the Traffic section in Statistics, you can see the Revenue column.
CPM
CPM = cost per mile. It supposes a fixed rate in pure currency. On Affise, you need to indicate a fixed amount of money per 1,000 impressions, both for revenue and payouts.
Way of calculation:
The impression comes.
The system checks all the reasons for not recording it.
The system checks all the payouts in the offer.
If there is no appropriate payout, the impression will be registered, but unpaid.
If there is at least one appropriate payout, the impression will be registered, and the cost will be assigned to it.
Additional working with the postback link: not required.
Additional skills in Statistics: in the Impressions section in Statistics, you can see the Revenue column.
An example: you set up 1$ for Revenue and got 1900 impressions. Your total revenue is 1.9$ (1,900 * 1$ / 1000 = 1.9$).
What to do next
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].