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Conversions discrepancy with advertisers: solutions
Conversions discrepancy with advertisers: solutions
Daria Mamchenkova avatar
Written by Daria Mamchenkova
Updated over a week ago

Once you integrate with the advertiser, you may have conversions discrepancy, which can happen within a specific offer of the particular advertiser. This article describes what you should do to find out if it's a real discrepancy or not.

Conversions discrepancy

The advertiser has more conversions than you

  1. Check the Timeframe in which you correlate the number of conversions with your advertiser. Make sure you view the same period on both sides.

  2. Check the Timezone. Make sure you use the same timezone on both sides.

    πŸ”Ž If you work with the advertiser in different timezones, you can check statistics on your end in a specific timezone by switching it:

  3. Check if your advertiser sent a postback to Affise by your advertiser in Statistics > Server Postbacks.

    πŸ”Ž The system accepts all the postbacks the advertiser sends, and registers conversions only for the postbacks which were fired correctly (with a response status "1"). If the system registered the postback with a response status "2", the integration is broken. The system doesn't generate conversions for such postbacks. You need to update them, depending on the error message you get. Read more about errors in the Server postbacks slice of Statistics here.

  4. Make sure the algorithms of defining the uniqueness of the conversions on Affise and in the tracking platform the advertiser uses are the same. Read more about conversion uniqueness here.

  5. If all the steps above don't raise any concern, request a postback log from your advertiser to correlate the data on both ends. A received postback log should contain date/time/TZ, a postback that should contain Affise clickid value of 24 symbols, Affise server response. Share this postback log with the Affise Customer Support team. They state whether the data discrepancy takes place in this case or not.

Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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