iGaming/Performance Insights
The iGaming/Performance Insights report is designed to generate analytics, providing insights into the metrics crucial for your business (e.g., EPC, UEPC, FD). The streamlined approach of the iGaming report helps you to focus on your essential business activities.
The report is extremely useful when used together with the Events report. Affise recommends using it for gambling.
How to use
In the iGaming slice of Statistics, you can see reports on month, week, day, offer, landing page, custom fields, subs, and group data by hour, offer, subs, country, or user ID.
🔎 You can filter by team member in the iGaming report. It's especially useful for iGaming and media buying verticals.
🔎 You can group and filter click-related statistics by sub IDs (sub2-sub6) to analyze performance per specific traffic sources.
To create the report, apply all mandatory filters and click Apply.
The report might look like that:
where:
Day (month, week, etc.): the entity you selected in the Based on filter.
Offer: ID and the name of the offer.
Clicks: number of clicks.
Hosts: number of unique clicks.
Registrations: Registrations Approved Quantity.
CR to Reg: Registrations/Clicks * 100.
FD Approved: First Deposits Approved Quantity.
CR to Dep: First Deposits/Clicks * 100.
FD Payout: First Deposits Approved Payouts.
CR Reg to Dep: First Deposits/Registrations * 100.
EPC (Approved Revenue/Clicks).
EPC (Approved Payouts/Clicks).
UEPC (Approved Revenue/Hosts).
UEPC (Approved Payouts/Hosts).
🔎 You can use the Edit Columns button to customize which columns are displayed in the table.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].