Attribution statistics: custom
Daria Mamchenkova avatar
Written by Daria Mamchenkova
Updated over a week ago

Before you begin:


The Custom report displays custom information about partner CR, clicks, installs, events, etc. You can see the activity of users for the selected period.


In the Custom slice, filters work the same way as in Overview. Read more.


In the Custom slice, the table contains the following columns:


  • Partner ID: ID of a partner in the Attribution system.

  • Partner: partner name.

  • Clicks: the number of clicks for the selected period.

  • Installs: the number of installs for the selected period.

  • CTR: Clickthrough Rate (clicks/impressions * 100%).

  • CR: Conversion Rate (installs/touch points (clicks and impressions) * 100%).

  • Events: the events reported by the app SDK.

  • Events unique users: the events of unique users.

  • Sessions: the number of sessions for the selected period.

  • Sessions active users: the number of sessions of active users for the selected period.

  • Sessions loyal users: the number of sessions of users with more than three sessions.

  • Sessions timespent: time of sessions.

You can manage your table with the following options:

  • The Edit columns button to manage the columns you want to see.

  • The Update button to update the data in the slice.

Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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