Parallel tracking
Natalya Yefimenko avatar
Written by Natalya Yefimenko
Updated over a week ago

Parallel tracking

There is a common case where an end-user can't get to the target page. This happens when there's an unstable Internet connection, too many redirects visible in the browser, etc.

Parallel tracking allows hiding the redirects from an end-user to reach the offer page much faster. There is no dependence on a user's browser, and you don't lose traffic.

All in-between redirects are performed in parallel.

Affise server parallel tracking

πŸ’° Server parallel tracking is available by request. Contact your Affise account manager to get the feature.

The end-user doesn't see all redirects after following the Affise tracking link, but your advertiser receives all the information about a click and can pass it further if needed.

πŸ”Ž Targeting restrictions in your offer are considered. Once a click comes to Affise, the system decides whether to pass it further or not.

You can set up a parallel tracking URL in Offers > a certain offer > Tracking.

Edit offer _ Eatbetter - Google Chrome 2022-09-27 at 4.18.44 PM

Also, you can set up an additional parallel tracking URL in Offers > a certain offer > Targeting groups.

πŸ”Ž A parallel tracking URL works with any tracking link you use: the main advertiser tracking URL, landing page URL, or deeplink.

Google parallel tracking

Google Ads demands that all third-party services be compatible with parallel tracking. It means your affiliate and advertiser are to be compatible with parallel tracking on their sides, to handle the parallel tracking.

πŸ”Ž Read more about Google parallel tracking here. See how to set up parallel tracking with Google here.

What to do next

Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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