Add your own statistic metric
Daria Mamchenkova avatar
Written by Daria Mamchenkova
Updated over a week ago

On Affise, you can create new columns for the specific information you need. You should enter the formula, and the system lets you analyze this special metric.

⚠️ You can use the option on the following statistics slices: Daily, Weekly, Monthly, Advertisers, Account Managers, Affiliate Managers, Offers, Affiliates, Countries, Cities, OS, Device brands, SmartLinks, Mobile ISP, Connection Type, Landing.

Before you begin:

Add a statistic metric

  1. On the Statistics page, click the Add Custom Column button.

  2. In the Name field, enter the name of the column.

  3. To enter the formula, select the indicators you need from the list and the action you want to perform with them.

  4. Click Save.


You want to create a column for one of the most important gambling business KPI’s: ARPU (Average Revenue Per User) that shows the average revenue the users bring to the business.

⚠️ Affise stores new custom columns in the browser’s local storage. You need to create a new column in case of cache clearing/device changing. The system stores the data in the custom columns across the current page only.

Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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