Click uniqueness determination
On Affise, there are two names for the action, which happens when a user clicks the ad: a click and host.
A host is a unique click, while a click is any click.
In the statistics, clicks mean the number of all clicks, both unique and not unique.
The system defines click uniqueness by date and offer ID.
In terms of Affise, clickid cookie is saved for 24 hours once the system registers a click.
This means that if a click comes to the tracking URL, we register it as a host and a click.
⚠️ Note that the algorithm to define click uniqueness can fail to work if you use a tracking domain with the HTTP protocol. Since new browsers are stricter with cookie requirements, use HTTPS to be sure your clicks are defined the right way.
Unique Session Identifier
There are settings that allow you to specify how many unique clicks (e.g., 3 per 24 hours) should be allowed before filtering out duplicates based on cookies in the browser:
Unique Session Identifier: User's cookie/Click's sub3.
If Sub3 is selected, the system makes clicks and hosts calculations in Statistics for the offer based on the settings set in the Number of unique clicks, Session duration (hours), and Sub3 session uniqueness identifier.
If Sub3 and Enable Duplicate Clicks Filter are enabled, the system filters clicks based on the settings set in the Number of unique clicks, Session duration (hours), and Sub3 session uniqueness identifier.
🔎 The feature is available both at the advertiser and offer level. Offer settings override advertiser settings.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].