Click uniqueness determination
On Affise, there are two names for the action, which happens when a user clicks the ad: a click and host.
A host is a unique click, while a click is any click.
In the statistics, clicks mean the number of all clicks, both unique and not unique.
The system defines click uniqueness by:
browser
device
date
offer ID
In terms of Affise, clickid cookie is saved for 24 hours once the system registers a click.
This means that if a click comes to the tracking URL https://rocketcompany.g2afse.com/click?offer_id=1&pid=1
, we register it as a host and a click.
If the same user clicks the tracking URL
https://rocketcompany.g2afse.com/click?offer_id=2&pid=2
from the same browser & device within 24 hours, it will be a host and a click, because the offer ID is different.
If the same user clicks the tracking URL
https://rocketcompany.g2afse.com/click?offer_id=2&pid=1
from the same browser & device within 24 hours, it will be a click only, because the host was registered earlier.
There is an opportunity to send only hosts to the main tracking URL. Find more information here.
โ ๏ธ Note that the algorithm to define click uniqueness can fail to work if you use a tracking domain with the HTTP protocol. Since new browsers are stricter with cookie requirements, use HTTPS to be sure your clicks are defined the right way.
๐ Related topics
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].