Click uniqueness determination
On Affise, there are two names for the action, which happens when a user clicks the ad: a click and host.
A host is a unique click, while a click is any click.
In the statistics, clicks mean the number of all clicks, both unique and not unique.
The system defines click uniqueness by:
browser
device
date
offer ID
In terms of Affise, clickid cookie is saved for 24 hours once the system registers a click.
This means that if a click comes to the tracking URL https://rocketcompany.g2afse.com/click?offer_id=1&pid=1 , we register it as a host and a click.
If the same user clicks the tracking URL
https://rocketcompany.g2afse.com/click?offer_id=2&pid=2 from the same browser & device within 24 hours, it will be a host and a click, because the offer ID is different.
If the same user clicks the tracking URL
https://rocketcompany.g2afse.com/click?offer_id=2&pid=1 from the same browser & device within 24 hours, it will be a click only, because the host was registered earlier.
There is an opportunity to send only hosts to the main tracking URL. Find more information here.
⚠️ Note that the algorithm to define click uniqueness can fail to work if you use a tracking domain with the HTTP protocol. Since new browsers are stricter with cookie requirements, use HTTPS to be sure your clicks are defined the right way.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].