Integration types matching
Natalya Yefimenko avatar
Written by Natalya Yefimenko
Updated this week

S2S and C2S integrations matching

Before you set up integrations, you need to know how to use integrations with advertisers and with affiliates together.

See all the possible integration scenarios below:

  1. S2S integration with an advertiser + S2S integration with an affiliate.

    In this case, your advertiser and affiliate have their side servers (other tracking systems). The links are implemented to pass and get impressions, clicks, and conversions.

  2. C2S integration with an advertiser + C2S integration with an affiliate.

    If you work with your affiliate using a pixel, you should integrate with your advertiser using a pixel as well (JS or IFrame pixel only). The affiliate pixel is triggered every time when the Affise pixel is triggered.

  3. C2S integration with an advertiser + S2S integration with an affiliate.

    If you work with an advertiser via pixel, you can work with affiliates either with pixel or with S2S integration.

⚠️ If you are integrated with an advertiser via Image pixel, you are to integrate with your affiliate via postback only (S2S).


Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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