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Attribution statistics: activity
Natalya Yefimenko avatar
Written by Natalya Yefimenko
Updated over a week ago

Before you begin

Activity

The Activity report displays indicators of user activity in the application and user involvement for a certain period.

Filters

In the Activity slice, filters work the same way as in Overview. Read more.

Also, there's an option to use the Cohort mode:

  • The Cohort mode toggle is off: the report shows all the events that happened during the selected period from all the users.

  • The Cohort mode toggle is on: the report shows data attributed only to the new users who came during the selected period.

Dashboard

On the dashboard, the data is by default displayed for the last seven days.

The dashboard has the following blocks:

  1. Current DAU: number of users for the current day.
    Current MAU: number of users for the current month from the first day of the month.
    Loyal users: number of users with three or more sessions for the current day.


  2. Average DAU: average number of daily active users for the selected period.
    Average MAU: average number of monthly active users for the selected period.
    Average active users: average number of users with three or more sessions for the selected period.


  3. Non-Organic: total number of non-organic installs for the selected period.
    Organic: total number of organic installs for the selected period.
    Total installs: total number of installs for the selected period.


  4. Non-Organic: total number of non-organic sessions for the selected period.
    Organic: total number of organic sessions for the selected period.
    Total sessions: total number of sessions for the selected period.


  5. Non-Organic: revenue from non-organic installs for the selected period.
    Organic: revenue from organic installs for the selected period.
    Total revenue: total revenue for installs for the selected period.

Activity trend chart

In the chart, you can see the data by KPIs and in-app events.


Screen Recording 2022-12-13 at 07.28.31.99 PM

In the KPIs tab, you can select the way to show the chart:

  • By DAU

  • By MAU

  • By Sessions

  • By DAU/MAU rate

In the In-app events tab, you can select the way to show the chart:

  • By Events count

  • By Unique users

The chart includes the dates from the selected period and the activity of users for each date. Also, you have the activity of users for the period previous to the selected one.

Table

In the Activity slice, the table contains the following columns:

  • Date: the date from the selected period.

  • Partner ID: ID of a partner in the Attribution system.

  • Partner: partner name.

  • DAU: the number of daily active users who opened the application at least once during the day.

  • MAU: the number of all active users during the period. The system considers all users, even if they opened the application several times.

  • Sessions: the number of sessions for the selected period.

  • DAU/MAU rate: the rate (DAU/MAU * 100%) that shows the stickiness of users. For example, the rate of 50% means an average user opened the application 15 days out of 30 previous days.

  • Revenue: revenue for the selected period.

  • ARPDAU: Average Revenue Per Daily Active User. ARPDAU = revenue/DAU. The number shows how much revenue each active user, on average, is spending a day on your application.

You can manage your table with the following options:

  • The Edit columns button to manage the columns you want to see.

  • The Get link button to pass the statistics report outside the attribution system.

  • The Export button to export the data.

  • The Update button to update the data in the slice.


Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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