Cross-postback URL is a link used to send conversion info to any third-party place. A third party provides this link with the necessary parameters, and you are to update it with available Affise macros listed here.
Cross-postback URL macros
{clickid} or {click_id} | Click ID |
{pid} | Affiliate ID |
{ip} | IP-address |
{geo} | Country code (ISO 3166-1 alpha-2) |
{sub1} - {sub8} | SubId1 - SubId8 |
{device_ua} | Device User Agent |
{offer_id} | Offer ID |
{rand} | Unique number (UUID format, eg: 9cdf32d5-124e-4e06-b25b-4c92d3cec9dc) |
{time} | Time of click committing in UNIX format |
{city} | City |
{time_petty} | Time of click committing in h:i:s format |
{date_only} | Date of click committing in format y-m-d |
{affiliate_name} | Company name of the affiliate |
{advertiser_id} | The ID of the advertiser |
{offer_name} | Offer title |
{referrer} | Click referrer |
{promo_code} | Promo code |
{fbclid} | Facebook click ID |
{uagent} | User Agent of user browser |
{ref_id} | Additional macro |
{os_id} | Additional macro |
{ext1} - {ext3} | Additional macros |
{transactionid} | Conversion identifier of the advertiser |
{date} | Date and time of conversion committing in format Y-m-d H:i:s |
{click_date} | Date and time of click committing in format Y-m-d H:i:s |
{offerid} | Offer identifier in the system |
{status} | Conversion status, available values: 1 – conversion is "Approved" 2 – conversion is "Pending" 3 – conversion is "Declined" |
{sum} | Conversion payout |
{goal} | Goal |
{currency} | Currency |
{comment} | Comment |
{custom_field1} - {custom_field7} or {custom_field_1} - {custom_field_7} | Additional macros |
{os} | OS Family |
{timestamp} | Unix timestamp of conversion creation in UTC |
{user_id} | ID of a user |
If you want to send the data received from SKAd Network, use the macros below in addition to the regular macros:
{skad_version} | *The version of the SKAdNetwork API. The latest is 2.2 |
{skad_adnetwork_id} | *Your ID in SKAdNetwork if you're a direct Advertiser or ID of your Advertiser, who uses SKAdNetwork |
{skad_campaign_id} | *The campaign ID you've set up on the SKAdNetwork edit page on Affise. This ID contains affiliate ID and sub2 value |
{skad_transaction_id} | *The ID of the conversion (unique for each conversion regardless of anything) |
{skad_app_id} | *The ID of the application that should exist in the offer on Affise |
{skad_att_signature} | *Your personal/your Advertiser's Public key that should exist in SKAdNetwork profile on Affise |
{skad_redownload} | *A flag that indicates the end-user redownloaded and reinstalled the application |
{skad_source_app_id} | *The ID of the application in the App Store, which contains an advertisement |
{skad_fidelity_type} | *Indicates whether the install was generated via an impression or a click |
{skad_conversion_value} | *The goal value |
{skad_payload} | The complete SKAdNetwork payload json (url-encoded) |
* all macros except {skad_payload} are mandatory.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].