Probabilistic attribution parameters and macros
Natalya Yefimenko avatar
Written by Natalya Yefimenko
Updated yesterday

Advertiser tracking URL macros

{pid}

Affiliate ID - mandatory macro

{offer_id}

Offer ID - mandatory macro

{ip}

IP-address

{geo}

Country code (ISO 3166-1 alpha-2)

{sub1} - {sub8}

Sub ID #1 - Sub ID #8

{deeplink}

Deeplink

{device_ua}

Device User Agent

{os_version}

OS version

{device_model}

Device model

{rand}

Unique number (UUID format, eg: 9cdf32d5-124e-4e06-b25b-4c92d3cec9dc)

{time}

Unix time

{city}

City

{time_petty}

Time of click committing in format h:i:s

{date_only}

Date of click committing in format y-m-d

{affiliate_name}

Company name of an affiliate

{advertiser_id}

ID of Advertiser

{offer_name}

Offer Title

{referrer}

Click referrer

{impression_id}

External impression ID

{aimp_id}

Affise Impression ID

{language}

Device language

{fbclid}

Facebook click ID

Probabilistic postback parameters

offer_id

Offer ID - mandatory parameter

pid

Affiliate ID - mandatory parameter

action_id

Unique postback ID

goal

Goal number or goal value

country

Country where the conversion. Use Alpha-2 ISO codes (FR, RU, DE, etc.)

timestamp

Time of click creation in Unix format.

action_timestamp

Time of conversion creation in YYYY-MM-DD HH:SS format. Rounded down to the nearest hour on the AppsFlyer side.*

sub1-sub7

Sub1-sub7 values, which help to select the right payout in the offer

sub8

Sub8 value, used for the sub8 scheme

platform

OS of the end user, who created the conversion. Use these values: iOS/android.

status

Conversions status:

1 - Approved

2 - Pending

3 - Declined

5 - Hold

sum

Conversion revenue**

comment

Comment

device_type

Device type. Possible values: mediahub, mobile, ereader, console, tv, tablet, desktop, smartwatch

custom_field1 - custom_field7

Additional information about conversions

* use this parameter alongside others for integration with AppsFlyer.

** for any integrations, except AppsFlyer.


Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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