The Funnel report gives you a clear, data-driven view of how users move through each stage of an offer’s lifecycle. By building a multi-step conversion path, you can instantly see counts, progression rates, and cumulative conversion rates, all within a single offer.
This makes it easy to pinpoint where users drop off, identify high-performing touchpoints, and optimize the journey with precision. With this level of visibility, you can gain the insights you need to streamline your funnel and maximize conversions at every step.
The Funnel report is especially valuable for e-commerce vertical and brands, where understanding each stage of the customer journey is crucial for spotting where potential customers drop off and optimizing for conversions. It is also powerful for the iGaming vertical, allowing teams to analyze a player's full path from registration to first and repeated deposits.
💰 The feature is available by request. Contact your Affise account manager to get it.
Funnel report
To create a report, go to Statistics > Funnel:
Select an offer from the drop-down list.
Select up to five events/goals in the desired order.
Click Create report.
The system shows you results in a funnel chart and table with counts, progression, and cumulative conversion rates.
where:
Filters:
Offer
Goal: you can arrange goals/events based on the order in which you select them: the first event is the funnel entry point, and each event that follows defines the next conversion step.
Unique User Parameter
Period
Timezone
Advertiser
Affiliate
Country
Device
Chart: bar funnel showing counts and % drop-offs per step.
Columns:
Step: goal value and goal title.
Users: unique users at the step.
Progression %: percentage of users who moved from the previous step to the current step.
Cumulative %: percentage of users who reached the current step compared to the first step of the funnel.
For example, if you want to see how users progress from registration to purchase and finally to an upsell, the system shows you the following report:
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].