There are two methods to process postbacks and conversions that the system gets. They are synchronous and asynchronous processing. The latest processing method is asynchronous, that is a more effective and stable way to deliver postbacks and conversions to your Admin panel, and this is what is used by Affise.
Synchronous vs. asynchronous processing
In synchronous processing, the execution of each operation is dependent on the completion of the one before it. It means that to see a conversion in the Admin panel, the Affise system needs to do a whole set of checks, one after another, to decide whether a postback and conversion is successful or not.
In asynchronous processing, the execution of one operation isn't dependent on another. Postback and conversion checks for different parameters can run simultaneously.
Processing on Affise
Affise is using asynchronous postback and conversion processing, since it's the most effective way to process data for such high load services as Affise to keep supporting an almost unlimited number of requests.
To accept a postback or conversions, the system needs to check dozens of parameters like offer, partner ID, registration date, goal, etc. Synchronous processing can lead nowhere, as while checking is happening, there can be timeout or internal error.
Asynchronous processing 👍
Synchronous processing 👎
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].