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Affise MMP
Analyzing performance
Attribution statistics: conversions
Attribution statistics: conversions
Natalya Yefimenko avatar
Written by Natalya Yefimenko
Updated over a week ago

Before you begin


The Conversions report displays detailed information on conversions on an hourly basis.


In the Conversions slice, filters work the same way as in Overview. Read more.


In the Conversions slice, the dashboard works the same way as in Overview. Read more.

Chart by hours

In the chart, you can see the data by clicks and by installs. When you select the period, each chart column shows you the sum of clicks or installs that came to the system within a particular hour, every day from all partners (divided by colors).

You can see the user activity within a particular hour for all days of the selected period. This shows you during which hours your ad is converted the most.

Screen Recording 2022-12-08 at PM


In the Conversions slice, the table contains the following columns:


  • Partner ID: ID of a partner in the Attribution system.

  • Partner: partner name.

  • Impressions: the number of impressions for the selected period.

  • Clicks: the number of clicks for the selected period.

  • Installs: the number of installs for the selected period.

  • CTR: Clickthrough Rate (clicks/impressions * 100%).

  • CR: Conversion Rate (installs/touch points (clicks and impressions) * 100%).

  • Each hour column:

    • Value 1: clicks for the given hour for each day of the selected period.

    • Value 2: installs for the given hour for each day of the selected period.

You can manage your table with the following options:

  • The Edit columns button to manage the columns you want to see.

  • The Get link button to pass the statistics report outside the attribution system.

  • The Export button to export the data.

  • The Update button to update the data in the slice.

Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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