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Attribution tracking link and postback parameters
Attribution tracking link and postback parameters
Natalya Yefimenko avatar
Written by Natalya Yefimenko
Updated over a week ago

Tracking link parameters

Attribution tracking link is a link for your partners to send clicks to. You are to add the Attribution parameters listed here. Your partner updates the link with their macros or you add Affise macros if you work with Affise offers.

affise_ad

Ad name

affise_ad_id

Ad ID

affise_ad_type

Ad type
Use the following naming convention: content, banner, interstitial, video, rewarded_video, playable, sponsored_content, audio, oem, push

affise_adset

Adset name

affise_adset_id

Adset ID

affise_affc_id

Campaign ID

affise_channel

The media source channel through which the ads are distributed, for example, Search, Display, Instagram, GoogleADS, Facebook, etc.

affise_click_lookback

Lookback window for click attribution. Available parameter values: 1d - 30d or 1h-23h.

affise_cost_currency

Cost currency code compliant with ISO-4217.

affise_cost_model

Cost model
Where possible, report cost by API. In cases where cost is reported on the link and by API - API has priority.

affise_cost_value

Cost value

affise_deeplink

Deeplink

affise_keywords

Keywords

affise_media_type

Media Type

affise_model

The device model

affise_os

OS Version

affise_partner

Partner name

affise_ref

Unique referrer

affise_siteid

Site ID

affise_sub1

affise_sub2

affise_sub3

affise_sub4

affise_sub5

Parameters for all kinds of information

affise_sub_siteid

Sub Site ID

affc

Campaign name

clickid

Click ID

pid

Partner ID

Ad type parameters

Depending on the ad type, you can also send the relevant view parameter detailing the specifications of the engagement.

affise_ad_displayed_percent

The maximum percentage of the ad unit that was visible on the device screen, indicated in %

affise_ad_time_viewed

How long the ad unit was visible on the screen, indicated in seconds

affise_audio_played_length

How much of the audio was heard, indicated in seconds

affise_audio_total_length

The total possible duration of the audio, indicated in seconds

affise_playable_played_length

How long the playable element was played once fully loaded, indicated in seconds

affise_video_played_length

How much of the video was viewed, indicated in seconds

affise_video_total_length

The total possible duration of the video, indicated in seconds

Postback macros

Postback links are the links to pass conversion information to partners. You can update conversion types postbacks and client postbacks with the Attribution macros.

The macros for these postbacks are the same as the parameters above, for example {affise_ad}, {clickid}, {pid}, etc.

Also, there are some additional macros you can use in a postback.

{event_name}

Event name from the Affise SDK

{action_timestamp} or {event_timestamp}

Time of an event

{ip}

ipv4 / ipv6 address

{country}

Click country

{region}

Click region

{city}

Click city

{timestamp} or {click_timestamp}

Time of a click

{app_id}

Application ID on Affise

{app_name}

Application name

{affise_pkg_app_name}

Application package name

{random_user_id}

Random user ID in Affise SDK

{affise_device_id}

Random device ID in Affise SDK

{timezone}

Timezone (UTC+0400)

Postback macros for Facebook integration

There are dedicated postback macros that you can use in the integration with Facebook.

{fb_ad_id}

Facebook Ad ID

{fb_ad_objective_name}

Facebook Ad Objective Name

{fb_adgroup_id}

Facebook AdGroup ID

{fb_adgroup_name}

Facebook AdGroup Name

{fb_campaign_id}

Facebook Campaign ID

{fb_campaign_name}

Facebook Campaign Name

{fb_campaign_group_id}

Facebook Campaign Group ID

{fb_campaign_group_name}

Facebook Campaign Group Name

{fb_account_id}

Facebook Account ID


Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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