In affiliate marketing, tracking is the process of managing and following marketing activities, usually through the use of special software like Affise installed on affiliate websites.

On Affise, tracking is the process of monitoring data flow, recording data in databases, and supplying a timely ordered sequence of data for further processing.

Tracking allows advertisers and affiliates to analyze their online activity and understand which elements are generating the greatest volume of visitors, conversions, and clicks.

All this provides a clear view as to whether an affiliate marketing campaign is working or not.

Tracking metrics on Affise

There are three metrics Affise Performance allows to track:

  1. Impression: a view of an advertisement.

    Learn more about impressions tracking here.

  2. Click: an act when a user clicks the ad, and the system directs them to the product itself.

  3. Conversion: the desired action performed by a customer: install, registration, purchase, etc.

    Learn more about tracking clicks and conversions here and here.

πŸ“ƒ Related topics

Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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