Affise Performance enables you to streamline collaborations with media partners, optimize campaigns, and manage offers more effectively, while also equipping you with the tools needed to scale your entire media buying strategy.
💰 Contact your Affise account manager to get the feature set as one pack.
Here is the set of features that you can use to work with Media buying vertical most effectively.
Affiliate teams
🔎 In traditional media buying teams, multiple individuals manage traffic, with a dedicated manager overseeing metrics and performance data. However, with Affiliate teams, the need to manually gather data from various team members or log into separate accounts is eliminated.
The Team Settings allow you to assign and manage team leads directly from the Affiliate Edit screen. You can give certain affiliates the ability to manage their own performance teams.
Ad costs
🔎 Easily manage your media buying expenses with the Ad сosts feature. Add, edit, or remove costs in just a few clicks. Get a clear, real-time view of your ad costs, margin, and ROI, so you can optimize performance with data-driven decisions backed by in-depth cost analysis.
To find the list of ad costs, go to Offers > a certain offer > offer preview page > Ad costs.
You can add and edit ad costs. To edit a cost, select the needed ad cost, click Edit, and change the cost in the Ad costs field.
Scheduled changes
🔎 Managing changing traffic flows and coordinating with multiple stakeholders often means constantly updating offer details such as payouts, revenue, and caps. Scheduled сhanges takes the manual work off your plate by letting you plan and automate these updates in advance.
Once you start with Scheduled changes, you can add scheduled change.
After adding a scheduled payout, you can see the following table:
After adding a scheduled cap, you can see the following table:
Performance insights (iGaming statistics)
🔎 You can keep track of your iGaming metrics like reg2dep amount, CR, NGR, GGR, and many more on Affise to see how your business is performing.
To get the calculated metrics, you set up payouts for conversions with the correspondent goals (bet, win, deposit, bonus, etc.), and the system calculates them.
The feature is located in Statistics > iGaming in the Admin Panel.
Also, the report is displayed in the Affiliate Panel, where you set up the columns to be displayed.
Custom formulas
🔎 Custom formulas allow you to create tailored formulas and choose the exact column type that fits your needs. Whether you're tracking specific KPIs or running advanced calculations, this feature gives you complete control over how your data is displayed and analyzed.
The feature is located in Statistics > iGaming > Set up custom columns in the Admin Panel.
After creating a column, you can see it in the Custom columns table:
White labelling
🔎 White label lets you fully tailor the Affiliate panel to your brand by removing all references to Affise, including the API documentation in the footer. Deliver a seamless, branded experience that puts your business front and center.
In Settings > Affiliates > Design, you can use the options to customize the registration of your affiliates.
Data Fusion
🔎 Leverage the speed, scalability, and reliability of Amazon S3 and Google Cloud Platform to manage and process large volumes of data with ease. With Data Fusion, you can seamlessly pull all the data you need into the cloud and use it in any way your business requires.
Amazon S3 is ideal for storing and protecting any amount of data across a wide range of use cases, including websites, mobile applications, backups, archives, enterprise systems, IoT solutions, and big data analytics. It also offers powerful data management features and customizable access controls to align with your specific business and compliance needs.
To find it, go to Marketplace > Amazon S3.
Google Cloud provides a comprehensive suite of cloud computing services on the same infrastructure that powers Google's own products. It includes robust tools for computing, storage, data analytics, and machine learning, giving you everything you need to build and scale with confidence.
To find it, go to Marketplace > Google Cloud.
Additional sub parameters (sub9-30)
🔎 Subs allow you to pass data in tracking links. Additional subs (sub9-30) help you get additional data about clicks and users. You can go even further with additional sub9-sub30 to capture richer click and user analytics. It helps you maximize your optimization potential.
You can view additional subs (sub9-30) in Statistics > Conversions:
Additional custom fields (8-15)
🔎 Custom fields capture valuable postback data from advertisers. Additional custom fields (8-15) let you pass even more product details for deeper insights.
You can view custom fields (8-15) in Statistics > Conversions:
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].