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Affise <-> Adjust
Natalya Yefimenko avatar
Written by Natalya Yefimenko
Updated over 2 months ago

Before you begin

Adjust tracking URL

  1. Get a tracking URL (and the event list, if necessary) from your advertiser.

  2. Insert the tracking link into the correspondent field in step 1.

    Encoding tool Adjust Help Center 2024-09-30 at 5.44.57 PM

An Adjust tracking URL should contain the token (abc341 as an example above). The Adjust system generates the token automatically when an advertiser creates a tracking URL.

⚠️ You don't need to add the {clickid} macro to this link. Since the Affise postback link contains this macro, Adjust receives the value and sends it back anyway.

The Adjust tracking URL example:

https://app.adjust.com/abc123?campaign={pid}&adgroup={sub2}&creative={sub3}

where:

  • campaign={pid} - the ID of your affiliate.

  • adgroup={sub2} - the sub source.

  • creative={sub3} - creative ID if your affiliate passed it to you (you can use any of the free sub accounts).

Affise postback URL for installs

  1. In Offers > a certain offer > Postbacks, get a sample postback URL.

  2. Insert it into the Install callback field in step 2.

    Encoding tool Adjust Help Center 2024-09-30 at 5.47.52 PM

🔎 Find the list of Affise parameters here and Adjust macros here.

Affise postback URL for events

To generate an Adjust URL for some goals (events), do the following:

  1. Set up the goal value in Offers > a certain offer > Payout.

    Edit offer _ Boomlet Media - Google Chrome 2022-10-13 at 4.41.09 PM
  2. Put your Affise postbacks with the goal={goal_value} parameter in the Event callback field with the token for this particular goal.

    Encoding tool Adjust Help Center 2024-09-30 at 5.49.31 PM

🔎 Each event has its unique token. Refer to the advertiser to ask for a token for the particular goal you would like to track on Affise. Make sure the Adjust link contains the correct tokens for all goals you have.

3. Copy the generated URL in the step 3 field.

Encoding tool Adjust Help Center 2024-09-30 at 5.50.47 PM

4. In Offers > a certain offer > Tracking, put the updated tracking URL into the Tracking URL field. Also, give the same to your advertiser as the postback link.

🔎 For more details, contact the Adjust integration team via [email protected].


Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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