The Creator content feature helps advertisers and creators measure and optimize YouTube content performance directly within the platform. Since traditional tracking methods, such as clicks and conversions, do not fully reflect short-form video performance, the feature provides dedicated tools for tracking and analyzing YouTube content.
By integrating YouTube data into the platform, advertisers can gain better visibility into creator campaign results, while creators can better understand how their content performs. This reduces manual reporting, improves campaign transparency, and helps advertisers evaluate creator performance and make informed decisions about future campaigns and rewards.
💰 The feature is available only for certain plans. Contact your Affise account manager to get it.
Creator content
To find the feature, go to the Creator content section.
In the table, you can view the following columns:
Video: name of the video and a link to it.
Offer: offer associated with the video.
Status: current status of the video:
All: all videos.
Pending: videos submitted for final approval and awaiting review.
Approved: videos approved by the moderator. Their metrics are monitored.
Rejected: videos rejected by the moderator.
Deleted on platform: videos that were deleted from YouTube. Their metrics stop updating.
🔎 You can also use the tabs to switch between video lists and view only the videos with the selected status.
Affiliate: creator who submitted the video.
Channel: whether the YouTube channel is connected.
Published: date when the video was published on YouTube.
Submitted: date when the video was submitted for review.
Approved: date when the video was approved.
Current views: number of views.
Caption: caption added to the video.
🔎 You can use bulk actions to manage multiple items at once.
How it works
The process consists of two stages: pre-approval and approval. During pre-approval, the manager reviews the creator’s video concept and requests changes if needed. The creator then publishes the approved video and submits it for final approval.
Let’s take a closer look at each step:
Go to Offer edit page > Tracking & Controls and select the Enable YouTube content tracking toggle to allow creator video submissions and make the offer available to creators.
2. The creator submits their video concepts for review.
3. You receive the Content pre-approval ticket.
You can approve or reject the ticket:
Approve: creates the video concept submission.
Reject: rejects the ticket and requests changes, keeping it open for resubmission.
4. The creator implements moderator revisions, if any, gets approval, then publishes the video and submits the live URL.
5. In the Creator content section, select the relevant video and click Open on YouTube to review the content.
6. After review, do one of the following:
To approve the video, click Approve, then click Approve & start tracking.
To reject the video, click Reject, select a reason for rejection from the list, and add a note for the creator in the Note to creator field. Then click Reject submission.
Creator content statistics
To view creator content statistics, go to Statistics > Creator content.
Here, you can view detailed performance data for creator content, including views, likes, comments, and approved videos.
🔎 On the Connected channels tab, you can view full analytics, including audience geography, watch time, traffic sources, and devices. To access these analytics, the creator needs to connect their YouTube channel.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].