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Server Postbacks

In the Server Postbacks section, you can check the logs for the postbacks sent by your Advertiser. Postbacks logs can contain an extremely useful piece of information, once you need to check the Integration set with your Advertiser (both S2S and C2S).

The following columns represents the server postbacks table:

  • Offer, Advertiser, Affiliate - offer/advertiser/affiliate information.

  • Clickid - Affise 24-symbol clickid value for which conversion takes place.

  • Action_id - unique conversion ID passed by your Advertiser. If not passed, a conversion is later registered in Affise with a conversion ID, which equals click ID value.

  • Status - conversion status: if not passed, a conversion is later registered in Affise with a status according to the Offer payouts settings.

  • Goal - conversion goal value passed by your Advertiser based on your Offer payouts settings. If not passed, a conversion is later registered in Affise with goal value=1 by default. There is no validation on Goal value case: if the offer contains the "Install" goal value and the postback with "install" goal value has been received, the conversion is approved.

  • IP - for S2S (postback) Integration: server IP a postback is sent from; for C2S (pixel) Integration: user's IP.

  • Date - date and time when a postback was registered in Affise.

  • Delta - time between a click took place and a postback registered in Affise.

  • Postback parameters - click Postback parameters to get detailed information on the data which has been passed by your Advertiser via a postback URL. There are parameters used in the postback link. But there are some exceptions:

    the "source" parameter: shows a success page in case of C2S integration.

    the "pixel" parameter: shows that C2S integration is used in the particular case.

  • Response - Affise server response status: if a postback was registered successfully in Affise and conversion has been generated, find "status:1" in the same column. If a postback was accepted by Affise server but has not been registered successfully, find "status:2".

Click here in order to know more about certain errors occurred during a test:

You can filter data by click ID, action ID, date, advertiser, affiliate, offer, conversion status, goal, and response status. If you want to filter by click ID, conversion status, goal, and action ID, make sure that this data was passed via postback link by your advertiser. All conversions registered in Affise have all these data, but some things are assigned to a conversion automatically if they weren't passed via postback link. An example: if the advertiser didn't pass conversion's status, it will be assigned to the conversion automatically and you won't be able to find this status by filtering in the 'Server postbacks' slice.

❗Note that Postbacks' Logs are available for the last three (3) months.

You can add and hide columns in the table by the Edit columns button.

You can also export the data by clicking on the Export CSV button and choosing needed information:

⚠️ You can export postbacks only for the last 90 days.

It is also possible to save presets:

If you do not want to grant access to one of your partners to your Admin Panel, you can generate a link for specific statistics data and share it with your partner.

You can use API to get statistics on server postback:

GET /3.0/stats/serverpostbacks
https://api.affise.com/docs3.1/#by-server-postback

Affiliates Postbacks

In the Affiliates postbacks slice, you can check the logs of the affiliates postback, which have been sent or not sent to the Affiliates due to a particular reason.

Affiliates postbacks table represents the following data:

  • Postback URL - a postback URL which has been sent to your Affiliate based on your Affiliate settings.

  • Conversion ID - ID of a conversion.

  • Affiliate - Affiliate (ID) Name.

  • Offer - Offer (ID) Name.

  • Goal - conversion goal value. There is no validation on Goal value case: if the conversion has the "Install" goal value, the postback is set up for "install" goal value, it will be sent.

  • Status - conversion status.

  • Payouts - conversion payout (can be set and updated in the offer's payouts settings).

  • Revenue - conversion revenue (can be set and updated in the offer's payouts settings).

  • Currency - conversion currency.

  • Notice - conversion comment message.

  • HTTP code - Affiliate's server response. If Affise postback has reached Affiliate's Server, find HTTP code 200 in the same column. If any other HTTP code is shown (e.g., HTTP code 403, HTTP code 204, etc.) - re-check the settings of Affiliate's postback on your side. Read more about all the possible errors while setting up Integration with Affiliate here.

  • Error - error message, which is shown while there was an unsuccessful attempt to send a postback to Affiliate's side. If the affiliate's server doesn't show any error text, it won't be depicted in this column.

  • Date - date and time when a postback URL was sent.

  • Integration method - the method of integration that the conversion corresponds to. You choose the necessary method while setting up affiliate postback. Find the detailed info on integration methods here.

When postback is sent after conversion's editing, you can see both old and new values for status, payouts, revenue, currency of conversion.

To add and hide columns in the table, click the Edit columns button.

To export the data, click the Export CSV button and choose the needed fields:

⚠️ You can export postbacks only for the last 90 days.

It is also possible to save presets.

If you do not want to grant access to one of your partners into your Admin Panel, you can generate a link for specific statistics data and share it with your partner.

You can use API to get statistics on affiliates postbacks:

GET /3.0/stats/affiliatepostbacks
https://api.affise.com/docs3.1/#by-partner-postback

You may also find the following articles helpful:


If you have more questions on Statistics sections, feel free to contact the Affise Support Team via [email protected] or your Dedicated Account Manager.

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