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Affise <-> Google Ads integration allows getting conversions on the Affise end. You can send conversions back to Google Ads only manually.

To automate sending conversions from Affise back to Google Ads, you can use Zapier as an in-between tool. This is an extension of Affise <-> Google Ads integration.

How it works

Firstly, you need to pass Google click ID to Affise. This is crucial for passing conversion info based on click ID back to Google Ads.

Secondly, you set up offline conversion actions in Google Ads to automatically import conversions based on Google click ID later. This setting allows connecting Google Ads to Zapier.

Then, you use a Zapier webhook as an affiliate postback on Affise. This helps pass conversions from Affise to Zapier. Also, you set up sending offline conversion to Google Ads.

Once a postback comes to Affise, Zapier webhook is fired, and conversion info passes to Google Ads.

Google Ads settings

Before you start, you need to create an offer and an affiliate related to this integration.

Pass Google click ID to Affise

  1. On Affise, copy the tracking link from your offer.

  2. Insert the link into your Google Ads campaign.

    ❗Note to pass {gclid} via sub1-sub8 parameters.

    Search adgroup - 154-343-1815 - Google Ads - Google Chrome 2022-08-02 at 7.05.15 PM

Set up offline conversion actions

  1. In Tools and Settings, select Conversions.


  2. Click New conversion action.


  3. In the Start tracking conversions menu, select Import > Other data sources or CRMs > Track conversions from clicks.


  4. Select other options based on your tracking goals.

  5. In the Import offline conversions drop-down, select API.


Zapier settings

❗To access automation in Zapier, you need a premium subscription.

Connect Zapier to Affise

  1. In your Zapier account, click Create Zap > Webhooks by Zapier.

  2. In the Event drop-down, select Catch Hook.

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  3. Continue setting up to have Your webhook URL. Copy the URL.

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  4. On Affise, add the webhook URL as an affiliate postback on the Offer edit page.

    Pass the &gclid and &timestamp parameters. Test the postback.

    Postback example:


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  5. Test trigger. Below you see a successful test result.

Connect Zapier to Google Ads

  1. Create a delay for 24 hours.

    Google Ads requires a 24-hour delay for offline conversion data.

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  2. Select Google Ads as an app and Send offline conversion as an event.

  3. Connect your Google Ads account.

  4. Set up and test action.

    Finally, you can see conversions from Affise in your Google Ads statistics.

Articles _ Affise _ Intercom - Google Chrome 2022-08-03 at 1.29.23 PM

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If you have questions regarding the integration, address them to Affise Support Team via [email protected] or your dedicated Account Manager.

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