The article covers the following topics:

Cross-postback URL is a link used to send conversion info to any third-party place. A third party provides this link with necessary parameters, and you are to update it with available Affise macros listed here.

Cross-postback URL macros

{clickid} or {click_id}

Click ID

{pid}

Affiliate ID

{ip}

IP-address

{geo}

Country code (ISO 3166-1 alpha-2)

{sub1} - {sub8}

SubId1 - SubId8

{device_ua}

Device User Agent

{offer_id}

Offer ID

{rand}

Unique number (UUID format, eg: 9cdf32d5-124e-4e06-b25b-4c92d3cec9dc)

{time}

Time of click committing in UNIX format

{city}

City

{time_petty}

Time of click committing in h:i:s format

{date_only}

Date of click committing in format y-m-d

{affiliate_name}

Company name of the affiliate

{advertiser_id}

ID of the advertiser

{offer_name}

Offer title

{referrer}

Click referrer

{promo_code}

Promo code

{fbclid}

Facebook click ID

{uagent}

User Agent of user browser

{ref_id}

Additional macro

{os_id}

Additional macro

{user_id}

Additional macro

{ext1} - {ext3}

Additional macros

{transactionid}

Conversion identifier of the advertiser

{date}

Date and time of conversion committing in format Y-m-d H:i:s

{click_date}

Date and time of click committing in format Y-m-d H:i:s

{offerid}

Offer identifier in the system

{status}

Conversion status, available values:

1 – conversion is "Approved"

2 – conversion is "Pending"

3 – conversion is "Declined"

{sum}

Conversion payout

{goal}

Goal

{currency}

Currency

{comment}

Comment

{custom_field1} - {custom_field7} or

{custom_field_1} - {custom_field_7}

Additional macros

{os}

OS Family

{timestamp}

Unix timestamp of conversion creation in UTC time

If you want to send the data received from SKAd Network, use the macros below in addition to the regular macros:

{skad_version}

*The version of the SKAdNetwork API. The latest is 2.2

{skad_adnetwork_id}

*Your ID in SKAdNetwork if you're a direct Advertiser or ID of your Advertiser, who uses SKAdNetwork

{skad_campaign_id}

*The campaign ID you've set up on the SKAdNetwork edit page in Affise. This ID contains affiliate ID and sub2 value

{skad_transaction_id}

*The ID of the conversion (unique for each conversion regardless of anything)

{skad_app_id}

*The ID of the application that should exist in the offer in Affise

{skad_att_signature}

*Your personal/your Advertiser's Public key that should exist in SKAdNetwork profile in Affise

{skad_redownload}

*A flag that indicates the end-user redownloaded and reinstalled the application

{skad_source_app_id}

*The ID of the application in App Store, which contains an advertisement

{skad_fidelity_type}

*Indicates whether the install was generated via an impression or a click

{skad_conversion_value}

*The goal value

{skad_payload}

The complete SKAdNetwork payload json (url-encoded)

* all macros except {skad_payload} are mandatory.

You may also find the following articles helpful:


Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

Did this answer your question?