The article covers the following topics:

Affise postback link is used to pass click information to an Advertiser. To set it up correctly, use Affise parameters listed below. After this, an Advertiser is to add macros of the tracking solution they use.

Affise Postback URL parameters

&clickid or &click_id

Click ID*

&action_id

Unique conversion ID in the advertiser's system

&goal

Goal number or goal value

&sum

Conversion revenue

&ip

IP address of visitor who made a request (partially hidden by GDPR policy)

&status

Conversion status:

  • Approved - 1

  • Pending - 2

  • Declined - 3

  • Hold - 5

&referrer

Referrer (additional information on traffic and deeplinks)

&comment

Comment

&secure

Hash password generated on offer, advertiser level

&fbclid

Facebook click ID

&device_type

Device type. Possible values: mediahub, mobile, ereader, console, tv, tablet, desktop, smartwatch

&aimp_id

Affise impression ID

&promo_code

Promo code

&custom_field1 - custom_field7

Additional parameters

* mandatory parameter for click attribution

You may also find helpful the following articles:


Please contact Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

Did this answer your question?