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Facebook is definitely the source you want to use for promotions and getting the benefits of access to its vast inventory. Facebook is known for its limitations in running campaigns with 3rd-party links, but it does not mean you can't buy traffic if you are using performance tracking platforms like Affise.

How to create Facebook ad campaigns using Affise tracking links?

To set up a campaign in Facebook with the help of Affise tracking link, follow the guide below:

Step 1. Set a custom tracking domain in Affise

To work with Facebook traffic, you need to buy a domain and add it as a custom tracking domain in Affise account. Check out an example below:

Final destination URL - affise.com
Custom tracking domain - tracking.abccompany.com

❗See the guide on how to add custom tracking domain here.

Step 2. Create a Facebook Advertising Campaign

Create a campaign in Facebook ads account:

1. Click + Create.

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2. Select Traffic as your marketing objective and set a campaign name.

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4. Set a name for the Ad set and for your Ad. Click Continue.

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5. On your Ad set page, select Website as your income traffic destination.

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5. Set up campaign targeting. Make sure that you set up targeting for your ad the same as in Affise offer.

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6. Apply additional settings for a budget and schedule.

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7. On the Ad page, connect your Facebook or/and Instagram account. Select a format for your Facebook campaign and upload Creatives.

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8. On Affise, generate a tracking URL on the Offer preview page, and use this link as a Website URL in ads campaign:

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9. Make a final review of your created ad. When ready, click Publish and wait for Facebook moderation completion.

How to work with Facebook pixel

To set up a campaign with a Facebook pixel, follow the guide below:

  1. Open Facebook Events Manager.

  2. Click Connect data, select Web, and click Connect.

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3. Add the name of your pixel.

4. Enter your website URL and click Continue.

5. Once your pixel is added, you can manage it in your account. Click Continue Pixel Setup > Install Code Manually to be able to copy a pixel.

Facebook pixel example:

<!-- Meta Pixel Code --><script>!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq('init', '1097762514111429');fbq('track', 'PageView');</script><noscript><img height="1" width="1" style="display:none"src="https://www.facebook.com/tr?id=1097762514111429&ev=PageView&noscript=1"/></noscript><!-- End Meta Pixel Code -->

See the detailed guide on how to work with Facebook pixel, manage events, set up partner integrations, etc.

5. When you've copied a pixel, you can send it to your affiliate directly. Also, you can add a pixel on the Offer page on Affise Partner panel:

a. Click Add Pixel.

b. In the appeared window, indicate the name, insert your pixel in the Code field, and select its type (javascript).

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❗Since you integrate with your partner using JavaScript pixel, you need to integrate with your advertiser using JavaScript pixel as well.

Find the guide on pixel integration here to set up integration with your advertiser and affiliate.

6. See the activity on your pixel in your Events Manager account.

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❗If you work with Facebook Business Manager, follow this guide to work with pixels there.

You may also find helpful the following articles:


If you have more questions, feel free to contact the Affise Support Team via [email protected] or your Dedicated Account Manager.

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