Time to read: 6 min

The article covers the following topics:

If you’re integrated with AppsFlyer, you can view data from this tracking platform in Affise too. Thus, it is not needed to switch between platforms to analyze all information.

How to connect Affise and AppsFlyer

Firstly, you need to go to Marketplace -> AppsFlyer:


Enable the plugin, insert AppID and Token, which you need to get on AppsFlyer’s side.

  • AppID is an ID of the application which you want to get statistics for.

  • Token is your API-token, which is needed to connect Affise and AppsFlyer via API (otherwise no data will appear in Statistics: AppsFlyer in Affise).

If you have AppID like 'id123456789' (for App Store), then insert it in the relevant field as it is (with 'id' part). If you have AppID lie 'com.hoteltonight.android.prod' (for Google Play Market), insert it as it is.

An example: let's suppose you have three AppID. Insert them as:


If something is wrong with AppID and/or Token, you will receive a notification with the error message:


The error message is actually an AppsFlyer's server response, so if the message isn't clear for you - refer to AppsFlyer Support, please

❗ You should have access to Pull API on AppsFlyer side. It is needed to meet 2 conditions to have access:

  • to be registered in AppsFlyer as an agency or an agency&network;

  • to be allowed to get data by API by your advertiser (he should allow API usage).

If you're agent in AppsFlyer and don't see the data in Affise, ask the advertiser to provide you access to:


You will get the Statistics in the ‘Statistics’ section on the next day at 00.00 UTC (00.00) approximately. Statistics is updated once a day due to AppsFlyer API limits at this very time.

AppsFlyer Statistics

⚠️ The AppsFlyer statistics is available only for certain plans. Contact your Affise account manager to get the feature.

It is a copy of statistics, existent in AppsFlyer, that’s why you see data, which is already presented on that side. It is pulled from Raw data Report in AppsFlyer.

❗ You will see data only if the application is accessible via API.

Statistics is located in the Statistics section -> AppsFlyer.

The following slices are presented:

  • Date

  • Event name

  • Media source

  • Campaign

  • Country

  • City

  • Language

  • Platform

  • App ID

  • Adset

It has the following filters:

  • Date range: the date range within which you would like to view statistics.

  • Timezone: the timezone according to which you would like to view statistics.

  • Countries: GEO. It is defined by the data base, used by AppsFlyer.

  • App ID: a unique case-sensitive identifier that appears in the URL address of a store's app page (a Bundle ID, Application ID in the App Store/Google Play Market).

  • Campaign: an ad set (one or more).

  • Event name: a name of an event / a goal.

  • Media source: the media source attributed to an event . Here you can learn more.

  • Platform: an OS of a device: iOS, Android, Windows Mobile.

  • Device Type: for example, iPhone, Samsung, etc.

  • Adset: the set of ads (contains one or more ads): used to define targeting, budget, schedule, bidding, and placement.

Here you can read about Raw data Report and relevant fields in AppsFlyer.

❗ The type of data you see in those columns may vary depending on your needs. For example, you can see values you passed via {sub2} macro in 'Campaign' column. Everything depends on which model you follow.

Statistics Table



  • Clicks: user engagement (within a media source) that redirects the user to an advertised page or app activity. This type of data is depicted only in the following slices: Date, Media source, Campaign.

  • Impressions: the act of viewing an ad by an app user or website visitor. This type of data is depicted only in the following slices: Date, Media source, Campaign.

  • Install Organic: mobile app installs that occur without any direct effort by an advertiser. Read this article to learn more.

  • Install Non-Organic: mobile app installs that AppsFlyer attributes to a paid or owned marketing activity. Check this article out to learn more

  • Events number: the number of conversions.

  • Events revenue: earnings for different events.

  • Unique users: Here you can read which users are considered unique.

Statistics Settings

There are statistics settings you may find helpful:


With the help of these tools, you may accordingly:

  • Add a new custom column.

  • Get a Shared report link.

  • Export Statistics.

  • Move/hide columns & delete custom columns.

New Column

Calculator widget is the very instrument to adept Statistics to the needs of yours. Apply formulas and create new metrics and indicators by clicking Add Custom Column.


❗ We store Custom (new) columns in the Browser’s local storage. Please create a new column in case of cache clearing/device changing.

Data in Custom columns can be sorted across the current page only.


You can easily make your statistics look the way you need by changing the order of columns or hiding, not necessary ones.

Click Settings to arrange columns.


Once clicking on Settings, you'll see three options available:

  • Move Columns: use the option to move the columns within your Table and change their order, which will be most convenient for you. You can move Custom columns as well.

  • Show/Hide Columns: use the option to show/hide some columns which you usually do not need while analyzing your statistics (applied both to Default and Custom columns)

  • Delete Custom Columns: use the option to delete the Custom column.

In case you need to rename any of the default columns, you need to hide the existing column and create a new one with the help of the Calculator widget.


Use the Export option to export specific statistics. It is possible to create a preset - a set of columns you would like to export. You may choose the whole preset, and all columns will be chosen automatically. Choose the needed data you'd like to export:


Data in Custom columns can't be exported.

The result of the Export can be found in the 'Export' section of your Admin panel.

❗ Note that you'll be able to see only the Export done by you, not by the rest of your platform's users.

Shared Report's Link

If you do not want to grant access to one of your partners into your Admin Panel, you can generate a shared report's link for specific statistics data and share it with your partner. Shared Report's Link's lifespan equals three (3) days.



It is possible to sort the statistics across all the pages by the following positions:

  • Date

  • Clicks

  • Impressions

  • Install Organic

  • Install Non Organic

  • Events Count

  • Events Revenue

  • Unique Users

  • Media Source

  • Campaign

  • Country

  • City

  • Language

  • Platform

  • App ID

  • Adset


Drilldown report

The report includes a special visualization of multiple data groupings for a better understanding and analysis. This report breaks down the statistics by various additional parameters. Put it simply, and this technique allows having several reports within one page.

For this purpose, use the 'Group by' field:


It is possible to choose up to 3 positions at once.

If you don’t see the ‘Plus’ sign, it means there is no data to be grouped.

The limit for lines (records) in the Drilldown report is 30.

You may also find the following articles helpful:

If you have more questions on AppsFlyer Statistics, feel free to contact the Affise Support Team via [email protected] or your Dedicated Account Manager.

Did this answer your question?