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Parallel tracking is an alternative to common tracking, which is, according to Google, is aimed to speed the load time. Google Ads claims all third-party services are to be compatible with parallel tracking. This is the guide on how Affise handles parallel tracking.

❗ To handle parallel tracking, you need to be compatible with parallel tracking on your side.

S2S Parallel Integration

To start the S2S Parallel Integration process, you need to add &ref_id parameter with {gclid} macro to Affise Tracking URL that can be taken from the offer page. The updated Tracking URL should look like this:


It can be done in two ways: manually and automatically.

To update Tracking URL manually, go to the offer page and put {gclid} macro into ref_id parameter field:


Affise provides an opportunity to auto-generate Adwords Tracking URL. Go to the offer page and click on the AdWords button. Tracking URL will be updated automatically:

❗ Keep in mind, the Google requires SSL tracking links (https://).

Pixel Parallel Integration

Pixel integration assumes common Image, JS, or iFrame integration when a pixel is supposed to be set on Advertiser’s Success page. Affise will do the needful to track {gclid}; no specific actions are required while pixel integration.

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If you have more questions on the Parallel Tracking, feel free to contact your Affiliate manager via the Tickets in the Support section or visit direct the Google Ads FAQ page for additional info.

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