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To start the integration process with the Kochava, you need to contact a Kochava representative and ask for integration possibility.

By the policy conducted by Apple Inc. in 2021, it is prohibited for attribution platforms (including Kochava) to use click ID value or any other unique values which could help to identify the end-user. As a result the whole tracking process performed in conjunction with attribution platforms has been changing. Kochava isn't an exclusion.

Tracking process between Affise and Kochava is based on basics of Probabilistic Attribution. We highly recommend reading this article to learn more about this type of integration.

❗ Find out Kochava Integration documentation here. This document provides all the details about the integration process on the Kochava side.

Tracking link

Basic Kochava Tracking URL contains Kochava parameters and Affise macros:

http://kochava_tracking_url? 2click_id={clickid}&site_id={pid}&sub_site_id={offer_id}&creative_id={sub2}&ad_platform={sub6}&att={sub7}&att_time={timestamp}


  • click_id={clickid} - Affise click ID value. A mandatory parameter.

  • site_id={pid} - ID of your affiliate. A mandatory parameter in case with iOS applications.

  • sub_site_id={offer_id} - ID of your offer. A mandatory parameter in case with iOS applications.

  • att={sub7} - this macro should contain 1 for end-users who gave their consent to the processing of personal data and 0 for those who haven’t. A mandatory parameter in case with iOS applications.

  • ad_platform={sub6} - your type of traffic (for this value you can use any of free sub accounts). A mandatory parameter.

  • creative_id={sub2} - your sub source.

  • att_time={time} - time of the click creation in UNIX format.

Postback link

Below you will find Postback URLs examples, which can be helpful when filling the Kochava integration form.

Application installation postback example:


Goal (event) postback example:


The must-be parameters are:


Offer ID


Affiliate ID


Possible values: 1 and 0. 1 indicates it is an ordinary integration. 0 indicates it is Probabilistic Attribution.

You can use the following parameters in the postback link:


Unique conversion ID in the advertiser's system


Goal number or goal value


Country where the conversion was made. Use Alpha-2 ISO codes (FR, RU, DE, etc.)


Time of click creation in Unix format


Sub1-sub7 values, which help to select a right payout in the offer in case of Probabilistic Attribution


OS of the end user, who created the conversion. Use these values: ios/android.


Conversions status:

1 - Approved

2 - Pending

3 - Declined

5 - Hold


Conversion revenue



custom_field1 - custom_field7

Additional information about conversions

The logic of postbacks receiving

If the conversion came with the click ID and &att=1, it will be attributed to a certain click. It is an ordinary process of conversions tracking - no peculiarities.

If the conversion came with the click ID and &att=0, it will be attributed to a certain click. It is an ordinary process of conversions tracking.

If the conversion came without click ID and with &att=0, it means Probabilistic Attribution works. In this case the conversion also must have other parameters: &offer_id= and &pid=, with the help of which the conversion will be attributed to a certain offer and an affiliate.

You may also find the following articles helpful:

If you have more questions on the Integration with Kochava, feel free to contact the Kochava Support Team via [email protected].

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