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Taptica Tracking URL

The integration process starts with Taptica Tracking URL. You need to add Affise {clickid} macro and Taptica &tt_aff_clickid parameter to the Taptica Tracking URL. Put updated Tracking URL into the 'Tracking URL' field in the Offer edit page. Just go to 'Offers' section - > 'Offer edit page' - > 'Tracking' Tab - > 'Tracking URL' field:

Tracking URL example:


In case you want to receive some additional information, you also may add some marcos to the Tracking URL. The full list of the Affise marcos for the Tracking URL:

{clickid} or {click_id}

Click ID: a required macro


Affiliate ID




Country code (ISO 3166-1 alpha-2)

{sub1} - {sub8}

SubId #1 - SubId #8




Device User Agent


Offer ID


Unique number (UUID format, eg: 9cdf32d5-124e-4e06-b25b-4c92d3cec9dc)


Unix time




Time of click committing in format h:i:s


Date of click committing in format y-m-d


Company name of affiliate


OD of Advertiser


Offer Title


Click referrer


Impression ID


Device language


Facebook click ID

Affise Postback URL

Next, you need it to add your Postback URL in order to get information about conversions from Taptica. Your Postback URL should contain &clickid parameter with {tt_aff_clickid} macro. You can set your postback in 'Offers' section - > 'Offer edit page' - > 'Postbacks' Tab - > 'Integration pixels' field - > 'S2S (Postback)':

Affise Postback URL example:


The full list of the Affise parameters for the Postback URL:


A required parameter: should be replaced with advertiser’s macro for click id


Unique conversion ID in the advertiser's system


Goal value


Conversion revenue


IP address of visitor who made a request (partially hidden by GDPR policy)


Conversion status*:

  • Approved - 1

  • Pending - 2

  • Declined - 3

  • Hold - 5


Referrer (additional information on traffic and deeplinks)




Hash password generated on offer, advertiser level


Facebook click ID

&custom_field1 - custom_field7

Additional parameters

You may also find the following articles helpful:

If you have more questions on the Affise <-> Taptica Integration, feel free to contact the Taptica Support Team via the Taptica Help center.

Written by Anastasia Deryugina

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