Time to read: 5 min.

The article covers the following topics:

What is Afprice?

Afprice is a sum of money you get via &sum= parameter from the Advertiser in a postback link. Technically, Afprice is a dynamic sum of money paid for a conversion by an Advertiser, used when the Revshare or Mixed model of payment is performed.

The coherence of Afprice and Offer settings

Afprice sum of money is used only when you apply the revshare (percent) or mixed type of payment.

RevShare or Mixed type of payment can be easily set up in the offer settings: Offers

-> Edit -> Payouts:


1) Set Total and Payouts fields where:

Total - a percent paid by Advertiser to Affise client for one conversion. As a rule, it should be set as 100 (meaning 100 % of the sum sent by the Advertiser)

Payouts - a percent paid by an Affise client to Affiliate for one conversion.

2) Set Percent or Mixed type of payment:


The coherence of Afprice and Statistics

As Afprice is passed to you by the Advertiser via &sum= parameter in the postback link, this value can be observed in two places in Statistics:

  1. Server postback slice: go to Statistics -> Server postbacks -> Postback parameters. Click the data in this column, where you see all the data that has been sent to you by the Advertiser.

Server postbacks _ Rocketcompany - Google Chrome 2022-04-21 at 8.22.10 PM

2. Conversions slice: go to Statistics -> Conversions slice.

Statistics _ Rocketcompany - Google Chrome 2022-04-21 at 8.08.13 PM

If you don’t see this column, click Edit columns to select this.

If you don’t see ‘&sum=’ in the Server postback slice, it means the Advertiser did not send you this value.

If you see ‘0’ in Conversions slice, it might mean two things:

  • the Advertiser did not send you the &sum= parameter at all (check the Server postbacks slice of Stats)

  • the Advertiser sent you ‘0’ in the &sum= parameter.

The value the Advertiser passed in the &sum= parameter is visible in the Conversions slice when a conversion has any status of the existent ones:

  • Approved

  • Pending

  • Declined (by any reason)

  • Not found

  • Hold

Just a simple example to illustrate the scheme:

  1. You set up such settings in the offer:


2. The Advertiser sent you 150 in the &sum= parameter

3. You get such statistics:

Server postbacks _ Rocketcompany - Google Chrome 2022-04-21 at 8.33.03 PM

As 45 is 30% of 150 and 105 is 70% of 150.

Usually Afprice ≠ Revenue. The only case when it is possible - when you've set up 100% in the Total field in the Offer.

❗ If the Fixed type of payment is set up, the system ignores the sum of money in the Afprice column.

❗ There is an opportunity to edit a conversion, including values in the Payouts and Revenue column; however, the value in the Afprice column will stay the same.

How to send Afprice value to the Affiliate?

Here we have a full list of macros available for the Affiliate postback.

There is no special macro for Afprice value, but you always can use the following scheme:

  1. To receive Afprice in one of &custom_field= parameters in addition to the &sum= parameter

  2. To send this value in the same {custom_field} macro to the Affiliate via a postback.

Mind that the macro {sum} for Affiliate’s postback passes the sum of money you see in the Payouts column.

The affiliate does not see the Afprice sum in their Affiliate panel statistics by default. You can allow it: go to Settings -> Affiliates -> General. Click the Show afprice checkbox:

Settings _ Affiliate dashboard design _ Rocketcompany - Google Chrome 2022-04-21 at 8.37.16 PM

The following articles can be helpful:

Should you have any further doubts or questions on working with Afprice and Revshare, feel free to address them to Affise Support Team via [email protected] or your internal live-chat as long as to contact your dedicated Account Manager.

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